|CATEGORIES // BRAND MARKETING|
As of March 2012, Matthias Schwoerer has taken on the operational responsibility for planning, coordination and implementation of the international, integrated brand campaigns for Esprit. In this role, he is also handling the global media planning for the campaigns. Since 2007, he has been responsible for the overall management of various marketing projects for Esprit divisions, corporate departments, national branches and license partners worldwide.
Matthias Schwoerer started his career working on a variety of brand marketing and marketing communications activities and projects as Account Manager at Proximity Germany (2006), Account Executive at FREY.G2 (2004-2006) and Project Manager at SCHILLER BRAND COMPANY (2002-2004).
Esprit - Corporate Profile.
Esprit is an international fashion brand that represents style and quality since 1968. Founded in San Francisco by Susie and Doug Tompkins, Esprit works on a basis of creativity and responsibility, fused with a sunny Californian attitude.
Effortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Esprit's aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable Esprit style. For every garment, Esprit pays maximum attention to fabric selection, fitting and perfect quality. The company's "esprit de corps" reflects a positive and caring attitude towards life that celebrates real people and togetherness according to the brand promise: "We want to make you feel good to look good".
Esprit has a presence in around 870 directly managed retail stores and through over 7,500 wholesale points of sale, including franchise stores and sales spaces in department stores, who share the company’s quality standards and brand essence, with inspiring collections for women, men and kids. The Group markets its products under two brands, namely the Esprit brand and the edc brand. Listed on the Hong Kong Stock Exchange since 1993, Esprit has headquarters in Germany and Hong Kong.
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RECENT POSTS of Esprit / Matthias Schwörer, SORTED BY DATE
We are happy to welcome Matthias Schwörer, Brand Marketing Manager from ESPRIT Global Brand Marketing, as a juror at our GoSeeAWARDS. For four years, he has been responsible for realizing the ESPRIT brand campaigns (EMEA & APAC) with a focus on digital/social Media and takes care of organization and media planning (traditional, digital & influencer). As a little taste of what’s to come this autumn, he presents the brand new #ImPerfect ESPRIT campaign on GoSee. And he looks for …23.08.2016 // ADD article TO MY GOSEE // 16 items in this article // SHOW article