First impressions count. And beards can be scary. Since the beginning of time. But something is changing. Bearded hipsters become fathers and meet the only people who do not follow any trend and who express their opinions unmistakably – babies.
Together with the creative agency LABAMBA, Wilkinson Sword shows that they are not sad about the end of the beard trend. On the contrary, the razor manufacturer welcomes all men who dare to show their true face and declare the end of the trend. The film takes the viewer on a journey through different eras. Travelling through the Stone Age and the Middle Ages, it ends with the hipster of the 21st century. In the centre: babies who cannot get anything out of the unshaven male faces. The negative reactions show that ever since the Stone Age there has been no second chance for the first impression and underline Wilkinson’s slogan ‘Free your skin’.
‘We actually noticed this phenomenon among friends and acquaintances. Many
children cry when they are first confronted with a full beard,’ explains Dirk
Hohnberg, marketing manager at Wilkinson Sword. The end of the travel through time proves that a clean-shaven man makes a good first impression, not only on women: back in our time the only happy baby welcomes its freshly shaven dad with a smile. Go & See.
And of course we have the making-of spot (sorry, German version) as well:
About LABAMBA - The agency LABAMBA is a real newcomer: within one and a half years, the team of internationally experienced top creatives based in Hamburg’s Fischmarkt area was able to execute campaigns for well-known clients such as Beiersdorf/NIVEA and
Google. The award-winning agency, under the direction of founder Felix Schulz, develops media-independent ideas and concepts and has established itself as viral specialist: in 2013 three of their virals/online films were in the top five of the mostshared commercials in Germany (NIVEA ‘Stresstest’, ‘Danke Mama’ and ‘Weihnachten’). And also their fourth film for Beiersdorf ‘Danke Papa’, the Father’s Day ad for NIVEA has already been shared over 100,000 times on the social Web.
Together with the creative agency LABAMBA, Wilkinson Sword shows that they are not sad about the end of the beard trend. On the contrary, the razor manufacturer welcomes all men who dare to show their true face and declare the end of the trend. The film takes the viewer on a journey through different eras. Travelling through the Stone Age and the Middle Ages, it ends with the hipster of the 21st century. In the centre: babies who cannot get anything out of the unshaven male faces. The negative reactions show that ever since the Stone Age there has been no second chance for the first impression and underline Wilkinson’s slogan ‘Free your skin’.
‘We actually noticed this phenomenon among friends and acquaintances. Many
children cry when they are first confronted with a full beard,’ explains Dirk
Hohnberg, marketing manager at Wilkinson Sword. The end of the travel through time proves that a clean-shaven man makes a good first impression, not only on women: back in our time the only happy baby welcomes its freshly shaven dad with a smile. Go & See.
And of course we have the making-of spot (sorry, German version) as well:
About LABAMBA - The agency LABAMBA is a real newcomer: within one and a half years, the team of internationally experienced top creatives based in Hamburg’s Fischmarkt area was able to execute campaigns for well-known clients such as Beiersdorf/NIVEA and
Google. The award-winning agency, under the direction of founder Felix Schulz, develops media-independent ideas and concepts and has established itself as viral specialist: in 2013 three of their virals/online films were in the top five of the mostshared commercials in Germany (NIVEA ‘Stresstest’, ‘Danke Mama’ and ‘Weihnachten’). And also their fourth film for Beiersdorf ‘Danke Papa’, the Father’s Day ad for NIVEA has already been shared over 100,000 times on the social Web.
