Originally from Sao Paulo, Brazil, Denis De Souza has been educated all over the world, develo- ping a passion for hair color and an international eye for style at a very young age. After some initial work experience in the fashion industry as a model, he decided to devote himself to coloring, starting out in one of the most prestigious salons in Los Angeles, the John Frieda salon, training with world-renowned colorist Jonathan Gale. Denis now works at the illustrious Andy Lecompte Salon.
Denis quickly attracted a celebrity and industry insider clientele with his signature ultra-natural “Ipanema Beach Blonde” coloring technique, which he created himself. The technique results in the natural, gorgeous bleaching effects obtained after sun exposure, giving his clients a sexy, bohemian look. “It’s a technique that makes beautiful dark blondes or brunettes have a lighter hair color without changing the natural color or making it appear brassy. Essentially, it’s just highlights, but I lighten the ends a little bit more, making them brighter and very exotic - think Gisele Bund- chen after a week-long vacation at the beach.” Understanding that different styles require different techniques, Denis is able to create a custom look using either freestyle balayage or traditional foils.
Interested in the preservation of hair as well as the beautification, Denis is as passionate about hair care as he is about coloring. “I have a talent in bringing damaged hair back into shape by using cutting-edge products and treatments - I don’t think my clients should have to suffer with damaged hair to have it colored!” In addition to his wealth of creativity, Denis makes time to research and cultivate amazing, brand new treatments such as the Keratin Rejuvenation Treatment, which he brought back from Japan and is exclusive to the Andy Lecompte Salon (see attached release). Unparalleled in quality, Denis offers high-end services and treatments that are individually tailored to every client.
Denis’s clientele is made up of the most discerning of the LA fashion and entertainment set - everyone from studio executives, models and celebrities, including Milla Kunis, Rachel Bilson, NIcole Richie, Lilly Collins, Lucy Hale, Zoe Saldana, Olivia Wilde, Ashlee Simpson, Ashley Benson , Megan Park, Ryan Kwanten, Alexander Skarsgard, just to name a few. “With their demanding work schedules, I help them continue to set trends and be on the forefront of fashion while also developing a stunning healthy look that is natural with minimal maintenance and up-keep.” It is no wonder that Denis has a loyal following of trendsetters, which can be attributed to his innate understanding of what looks best on them, along with his keen eye for detail and warm, honest, down-to-earth personality.