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Grazia fashion magazine has launched it's latest Style in France. The aim of this campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

In an environment where fashion adapts itself to a new technological time both at the level of formats and social networks. The films are made up of various sequences which replicate the style of the animated GIFs. A contemporary language that allows us to sublimate everyday reality by a form of modern poetry.

Activating the campaign on the digital. Our objective was to make some noise, fuss and buzz about the magazine new formula.

We also simultaneously created and sent an “insta Cake” to 150 key web fashion geeks in Paris. We ‘ve invited them to participate and post their video to our open wall of gifs: www.mieuxquegrazia.com

Every video “hashtaged” “mieux que Grazia” on twitter, instagram or Facebook were automatically transformed into a gif format. Then selected and post on the wall.


'S&X By Rankin' Created by The Perfumer’s Story by Azzi Glasser out now !

“I wanted to capture the smell of S&X as if it was taken through the eyes of Rankin and his lens, creating and producing his scented vision as a DNA print through my nose.” Azzi Glasser.

S&X is an exciting collaboration between iconic photographer Rankin and award winning fragrance designer, Azzi Glasser created under her own label, The Perfumer’s Story by Azzi. The resulting fragrance is a sensorial translation of the seduction that Rankin brings to his photography, together with Azzi’s approach to fragrance which celebrates an individual’s character and style. Just as Rankin captures fleeting desire in an image, Azzi does the same through her scents. Commenting on the scent they have created together, Azzi said; “Provocative, fearless and wild, S&X combines a hedonistic symphony of notes that tell the story of the touch of bodies, the beauty of skin on skin and above all lasting memories.”

As Rankin says about the honesty of his portraits, “It’s fleeting desire captured in an image. It’s not falling in love, but it’s like falling in love. It’s not sex, but it’s like sex....

H&M starts our holiday season – with a four-minute Wes Anderson-directed spot starring the legendary Adrien Brody

The American actor plays a conductor on a train running into problems travelling through winter wonderland. When snow threatens to come in the way of the passengers’ Christmases, they all ‘Come Together’ for a loveley surprise. And of course all actors showcase the retailer’s holiday collection. It’s the first H&M Christmas ad to be created by Adam&Eve/DDB.

Pernilla Wohlfahrt, H&M's head of design and creative director, said: “The winter train ride, under Wes Anderson's direction, is the perfect setting for H&M's holiday collection full of relaxed, wearable elegance. It's about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones." And Mr. Brody added: "This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug."


Metaxa 12 Stars - MIke Horn - Don't Drink It, Explore It !


Metaxa is about to launch METAXA 12 Stars in Europe and Russia.

Metaxa 12 Stars is one of the Metaxa’s most premium styles of the collection.

It’s the refined expression of the Metaxa Stars range.
It’s not a Whisky, it’s not a Bourbon, it’s not a Cognac. It’s a one-of-a-kind smooth spirit.

It’s an amber spirit of exceptional craftsmanship that captures a unique rich, sweet and delicate taste made of subtle floral and herbal touches.

Metaxa 12 Stars is subtle
and complex. Its taste is unique and transports us.

Each sip is a pilgrimage to flavor. Its charm and particular exoticness are irresistibly associated with the principle of “journey” and in the first step of these “journeys” lies the true meaning of our campaign.

The Emotion of Driving

To see the film go to http://the-satisfaction.com/cases/facing-the-emotion-of-driving
Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

To do so, we invented a brand new discipline: "car surfing”. A real piloting mental connection
between the man and the car.

The movie has been executed without any tricks or cheap cgi. It's a movie of love between a car and the world South African down hill board Champion: Decio Lurenco.

The only production company that could make sushi of this Challenge was the Paris base office of Cream.

Enjoy the ride.