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Leejeans Europe Lookbook SS17

Client: Leejeans Europe EMEA - Spring Summer 2017 POS & Lookbook
Agency : Satisfaction Brussels
Photographers: John Israel & Nam Simonis
Casting & Production: Ariane De Siron
HMU: Gigi Hammond
Stylist: Georgia Boal-Russel
Location: Brussels

Emily Astrup @ Diva Models
Bastian Thiery @ Nest Models


#Colorista #jointherevolution #Lorealparis , a commercial by Sacha Wiernik

  • Production Manager
    Ariane DE SIRON

Leejeans Emea Lookbook & POS 2017 with The-Satisfaction, starring Diego Villarreal, Emily Astrup, Bastian Thiery & Saara Sihvonen

New Lookbook for Leejeans Europe Spring Summer 2017

Agency : Satisfaction Brussels
Photographers: John Israel & Nam Simonis
Casting & Production: Ariane De Siron @ Lagocon Hamburg
HMU: Gigi Hammond @ Untitled Artists London
Stylist: Georgia Boal-Russel @ Untitled Artists London

Models: Emily Astrup & Saara Sihvonen @ Diva Models, Bastian Thiery @ Nest Models & Diego Villarreal @ Option


New Work for Schön Magazine!

“Fashion gets a pop art makeover as photography duo Ilka & Franz sends candy-coloured accessories into motion for Schön! Styling by Zoe Kozlik combines playful Gucci, Swatch and Dolce & Gabbana in a pop narrative of machine-like animations. Fasten your seatbelt, grab the popcorn and pop up the volume.”

Photography & Retouch :: Ilka & Franz c/o Cosmopola
Styling :: Zoe Kozlik
Set :: Lydia Kasumi Shirreff

See it on schonmagazine.com!


Metaxa 12 Stars - MIke Horn - Don't Drink It, Explore It !


Metaxa is launched last year, the METAXA 12 Stars in Europe and Russia. Metaxa 12 Stars is one of the Metaxa’s most premium styles of the collection. It’s the refined expression of the Metaxa Stars range. It’s not a Whisky, it’s not a Bourbon, it’s not a Cognac. It’s a one-of-a-kind smooth spirit. It’s an amber spirit of exceptional craftsmanship that captures a unique rich, sweet and delicate taste made of subtle floral and herbal touches. Metaxa 12 Stars is subtle and complex. Its taste is unique and transports us.

Each sip is a pilgrimage to flavor. Its charm and particular exoticness are irresistibly associated with the principle of “journey” and in the first step of these “journeys” lies the true meaning of our campaign.


Eastpak - When was the last time you did something for the first time?

“True purpose”

We see the purpose as the mind of your brand
Magnetic - Constructive - Contributive
Interactive - Generative - Contagious

• Engage the consumer online
• Allining the creation to eastpak new positioning: more urban, more mature.

The campaign
The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience. This campaign is a celebration of the path less travelled, our campaign inspires you to seek out new experiences, break new ground and invent new ways to enrich your lives and your urban environments. Which is why every element of the interactive media campaign is centered around one challenging, thought- provoking question:
“When was the last time you did something for the first time?”

• Established Eastpak in the digital world : From 60K to 850K facebook fans.
• Viral lift up to 500% from scratch.
• Tripled brand traffic website.
• Experience was lived by more...

The Emotion of Driving - Satisfaction for Peugeot

To see the film go to http://the-satisfaction.com/cases/facing-the-emotion-of-driving
Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

To do so, we invented a brand new discipline: "car surfing”. A real piloting mental connection
between the man and the car.

The movie has been executed without any tricks or cheap cgi. It's a movie of love between a car and the world South African down hill board Champion: Decio Lurenco.

The only production company that could make sushi of this Challenge was the Paris base office of Cream.

Enjoy the ride.