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New Work for Schön Magazine!

“Fashion gets a pop art makeover as photography duo Ilka & Franz sends candy-coloured accessories into motion for Schön! Styling by Zoe Kozlik combines playful Gucci, Swatch and Dolce & Gabbana in a pop narrative of machine-like animations. Fasten your seatbelt, grab the popcorn and pop up the volume.”

Photography & Retouch :: Ilka & Franz c/o Cosmopola
Styling :: Zoe Kozlik
Set :: Lydia Kasumi Shirreff

See it on schonmagazine.com!


 

Metaxa 12 Stars - MIke Horn - Don't Drink It, Explore It !

http://the-satisfaction.com/cases/dont-drink-it-explore-it

Metaxa is launched last year, the METAXA 12 Stars in Europe and Russia. Metaxa 12 Stars is one of the Metaxa’s most premium styles of the collection. It’s the refined expression of the Metaxa Stars range. It’s not a Whisky, it’s not a Bourbon, it’s not a Cognac. It’s a one-of-a-kind smooth spirit. It’s an amber spirit of exceptional craftsmanship that captures a unique rich, sweet and delicate taste made of subtle floral and herbal touches. Metaxa 12 Stars is subtle and complex. Its taste is unique and transports us.

Each sip is a pilgrimage to flavor. Its charm and particular exoticness are irresistibly associated with the principle of “journey” and in the first step of these “journeys” lies the true meaning of our campaign.

 

Eastpak - When was the last time you did something for the first time?

“True purpose”

We see the purpose as the mind of your brand
Magnetic - Constructive - Contributive
Interactive - Generative - Contagious

Challenge
• Engage the consumer online
• Allining the creation to eastpak new positioning: more urban, more mature.

The campaign
The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience. This campaign is a celebration of the path less travelled, our campaign inspires you to seek out new experiences, break new ground and invent new ways to enrich your lives and your urban environments. Which is why every element of the interactive media campaign is centered around one challenging, thought- provoking question:
“When was the last time you did something for the first time?”

results
• Established Eastpak in the digital world : From 60K to 850K facebook fans.
• Viral lift up to 500% from scratch.
• Tripled brand traffic website.
• Experience was lived by more...
 

The Emotion of Driving - Satisfaction for Peugeot

To see the film go to http://the-satisfaction.com/cases/facing-the-emotion-of-driving
Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

To do so, we invented a brand new discipline: "car surfing”. A real piloting mental connection
between the man and the car.

The movie has been executed without any tricks or cheap cgi. It's a movie of love between a car and the world South African down hill board Champion: Decio Lurenco.

The only production company that could make sushi of this Challenge was the Paris base office of Cream.

Enjoy the ride.
 

IX WHITE SQUARE AD FESTIVAL: DEADLINE IS COMING!

Just over a month left before IX White Square Advertising Festival, which will take place in the Belarusian capital on April 27-29.

This year one of the major creative events of Eastern Europe will turn to a prestigious fighting tournament, inviting professionals involved in advertising and marketing to enter the creative ring and to show the creative potential, their best entries and to challenge each other in this fair fight.

The creative battle of IX White Square will has five contests: creativity, branding, marketing, digital, social advertising, which will be judged offline by five international jury categories.

It’s high time to hurry up! Prepare your best cases and upload them on adfest.by! Deadline is on Aril, 7!

White Square Jurors are the persons with world recognition in advertising and rich experience of judging at famous international ad festivals, holders of numerous prestigious awards in this sphere, including more than 130 Cannes Lions. They will come from all over Europe to define best of the best White Square entries.

Not once White Square...
 

IX White Square Ad Festival Announced the Jury

IX International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will take place in Minsk on April 27-29.

The image of a boxing ring has become the key idea of Festival’s corporate identity this year. The tagline of IX White Square Festival is «Creativity Wins». In late April White Square Festival turns into a prestigious international tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best works and to challenge each other in this fair fight.

The creative battle of IX White Square will be judged by 5 international jury casts. They are Creative and Art Directors of the leading agencies of all over Europe, persons with world recognition in advertising and rich experience of judging at famous international ad festivals, holders of numerous prestigious awards in this sphere, including more than 130 Cannes Lions.

*There may be some changes and editions in Jury categories.

Detailed CVs of the Jury...
 

THE SATISFACTION presents New Lookbook / POS for Leejeans Europe Spring Summer 2017

New Lookbook for Leejeans Europe Spring Summer 2017

Models: Emily Astrup & Saara Sihvonen @ Diva Models, Bastian Thiery @ Nest Models & Diego Villarreal @ Option
HMU: Gigi Hammond @ Untitled Artists London
Stylist: Georgia Boal-Russel @ Untitled Artists London
Agency : Satisfaction Brussels
Photographer: John Israel
Casting & Production: Ariane De Siron @ Lagocon Hamburg