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Google Cardboard – is virtual reality for every smartphone owner. And it's affordable, even free of charge with a little skill. Free! That was good enough for the Mobile Jury at Cannes Lions. GRAND PRIX, and Google took home nothing less. What makes the decision special: Google had no help from advertising agency friends with either their concept or their entry. We learn from Joanna Monteiro, VP Creative Director at FCB Brazil and Mobile Jury President about the Cardboard concept that …02.07.2015 // ADD article TO MY GOSEE // SHOW article
The winners of the YDA Award 2015 in Cannes – aka Young Director Award – have been chosen. The cinema reception was unfortunately called off this year, but that didn't spoil the fun or success of the project whatsoever. Why not? It's very simple: Work on the new concept for 2016 is in full progress, and the location for the after-no-show party was a dream come true. Rosé in full flow on the sun-drenched French Riviera beach, chock full of directors, advertisers, ... it doesn't …01.07.2015 // ADD article TO MY GOSEE // SHOW article
Cannes Lions 2013 is over and the Bronze, Silver and Gold results have already travelled worldwide. The aim is to get the information out there as fast as possible – however, this is often at the cost of interpretation and analysis. We have once again made the effort to create interesting thematic reports on the festival, providing you with useful, original and thoughtful content - a key approach for 2013… Film Lion Grand Prix winner 'Dumb ways to die' for Australian client M …04.07.2013 // ADD article TO MY GOSEE // SHOW article
That was our small, very subjective review of the events in Cannes. Here as a little farewell, we present a wobbly nostalgic fireworks video of the grand finale on Saturday night. It marked the end of an action packed creative week, which saw different people from all parts of the world get together in a small place on the coast of the South of France, where they picked each others brains on things that the rest of the world would find difficult to relate to. We love it. But you can’t …04.07.2013 // ADD article TO MY GOSEE // SHOW article
GoSee is delighted to announce the addition of Maud Klarenbeek, Art Buyer at Wieden and Kennedy, Amsterdam to our prestigious SCREENings 13 panel. Maud will be attending the final meeting of the panel judging for GoSee’s annual photography competition, held as part of the UPdate event at the Ritz Carlton, Berlin on 25 October. First of all we congratulate Maud and her agency on the Grand Prix award in the Creative Effectiveness category at the Cannes Lions Festival, for ‘Hei …04.07.2013 // ADD article TO MY GOSEE // SHOW article
SapientNitro’s seminar tempted its audience with the words "A new breed of storyteller: Stories are more than a narrative. And fashion is more than a design" and Gaston Legorburu, Worldwide Chief Creative Officer of SapientNitro’s excellent choice of speaker, no less than Fashion-Queen Dame Vivienne Westwood. Up for discussion: how revolutionary stories are created and how these lead to global movements. The audience was treated to a charismatic and eloquent revolutionis …04.07.2013 // ADD article TO MY GOSEE // SHOW article
Advertising is famous for its big players. And Havas is surely one of them. The Havas group originates from the first French news agency, founded by Charles-Louis Havas in 1835. In 1879 they went public and the agency, which had become part of the group, was to change hands several more times before being purchased by Vincent Bolloré in 2004. Today Havas is the second largest advertising group in France, is in fifth place in the international ranking and is active in over 100 countrie …04.07.2013 // ADD article TO MY GOSEE // SHOW article
The life of ad men and women is a film. Not an entirely unfounded thought. We asked a professional to explore this line of thought exclusively for GoSee. What could the event’s film look like? What roles would be cast? What would be the obligatory sets? Read and see our rehearsal in 2013, we wonder if you’ll be able to guess the identity of our mysterious guest contributor? And now for the ultimate test, practise your German if you want to read more … Tag. Innen. 09:40h. P …04.07.2013 // ADD article TO MY GOSEE // SHOW article
This year HORIZONT.NET once again asked a German Cannes judge to report back from the Côte d’Azure for those who stayed home. The blogger of choice this year was Arno Lindemann, creative director of Lukas Lindemann Rosinski and a member of the Promo & Activation Jury in 2013. In his first blog entry the acclaimed and established creative talks about the challenges he faced travelling to the world’s biggest creative festival. Tuesday, 11 June ‘Many of my fell …03.07.2013 // ADD article TO MY GOSEE // SHOW article