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Google Cardboard – is virtual reality for every smartphone owner. And it's affordable, even free of charge with a little skill. Free! That was good enough for the Mobile Jury at Cannes Lions. GRAND PRIX, and Google took home nothing less. What makes the decision special: Google had no help from advertising agency friends with either their concept or their entry. We learn from Joanna Monteiro, VP Creative Director at FCB Brazil and Mobile Jury President about the Cardboard concept that …02.07.2015 // ADD article TO MY GOSEE // SHOW article
During the Cannes Lions International Festival of Creativity, Saatchi & Saatchi celebrated the now 25th issue of the New Directors’ Showcase. Instead of the usual bombastic opening, a film was shown this year, titled '25x25: An Experiment in Film', which relied on the full support of the directors shown in the past. Here is the briefing for you on GoSee: "… the screen is the hero. And the screen inspires and gives a magical introduction to the reel for 2015. To make thi …02.07.2015 // ADD article TO MY GOSEE // SHOW article
The winners of the YDA Award 2015 in Cannes – aka Young Director Award – have been chosen. The cinema reception was unfortunately called off this year, but that didn't spoil the fun or success of the project whatsoever. Why not? It's very simple: Work on the new concept for 2016 is in full progress, and the location for the after-no-show party was a dream come true. Rosé in full flow on the sun-drenched French Riviera beach, chock full of directors, advertisers, ... it doesn't …01.07.2015 // ADD article TO MY GOSEE // SHOW article
In the category 'Product Design', the Grand Prix winner is "Lucky Iron Fish" – the iron fish is the symbol for a lucky charm, and it is therefore more suitable for a cooking pot than a simple piece of iron. What is it doing there? Iron deficiency is a major concern at the world nutrition conference with regard to nourishment deficiencies. When you add this little fish to your ingredients, it provides iron for low iron foods. Geometry Global Dubai & Memac Ogilvy MENA considere …01.07.2015 // ADD article TO MY GOSEE // SHOW article
101 Film Cannes Lions were awarded in 2015, including two Grand Prix prizes. In the category TV/Cinema, F/NAZCA Saatchi & Saatchi São Paulo won for Leica Institutional with "Leica Gallery São Paulo", whom the Jury President Tor Myhren, President & worldwide Chief Creative Officer Grey, described as the first and almost unanimous choice of the entire jury. Myrhen tells us about the Martin Agency Richmond’s Film for Geico, titled "Unskippable: Family L …01.07.2015 // ADD article TO MY GOSEE // SHOW article
01.07.2015 // ADD article TO MY GOSEE // SHOW article
16 Titanium and Integrated Lions were awarded in 2015. The Titanium Grand Prix went to CP+B Boulder for Domino’s "Emoji Ordering". The Integrated Grand Prix went to Wieden+Kennedy New York for Jordan Brand, "RE2PECT".01.07.2015 // ADD article TO MY GOSEE // SHOW article
The Grand Prix in the category Film Craft went to the agency adam&eveDDB for the spot "Monty’s Christmas", which was made for the customer John Lewis Partnership. "Our decision is absolutely from the heart. All of the Gold Lions were fantastically executed, but this is the one piece that connected with us on a human level. It touched our hearts," says jury president, João Daniel Tikhomiroff, founder, partner director, mixer, about the caring decision. Altoget …01.07.2015 // ADD article TO MY GOSEE // SHOW article
Together with Alfred Imageworks, an animation studio in Korea, graphic designer and animation specialist Kyungmin Woo realized a short film. What is it about? "It’s 2150. There are all sorts of aliens living throughout space. Johnny is a space delivery man who travels to different planets to deliver packages. Johnny is lazy, and his only desire is to sleep in his autopilot spaceship. When the spaceship arrives at the destination, all he has to do is simply deliver the box. However, it …26.06.2015 // ADD article TO MY GOSEE // SHOW article
One the highlights of this year's showcase is the fashion film by Yvan Fabing for GARAGE MAGAZINE. The native Frenchman worked as Art Director in Paris for six years before moving to London where started as an Assistant of Sølve Sundsbø. After two years of working side by side with the creative, he now starts his own career as a photographer and director. Watch out – we will certainly be hearing and seeing plenty from Yvan...26.06.2015 // ADD article TO MY GOSEE // SHOW article