News // 34 News represented by GoSee

'A woman who doesn't wear perfume has no future.' Chanel introducing Eau Premère with the event "No. 5 in a New Light" - popping up in New York in the delightful month of May

 "No. 5 in a New Light"—Chanel is publically celebrating its 94-year old fragrance, bringing it to new life so it can endure the changing times. Even if the flacon design is celebrated in the Museum of Modern Art – it's an open secret, that self-aggrandizement is the best stylistic means of keeping the brand in customer's minds and the sales figures up. Gabrielle Chanel knew that; Karl Lagerfeld knows it, ... and so does CHANEL Master Parfumeur Jacques Polge, who has brought Eau Première, a lighter version of the perfume classic, onto the market. And, of course, the event has been meticulously planned down to the very last detail – visitors are guided through five stations, each of them realized with confident style and accompanied by excellently instructed, charming young male models. Because if Coco Chanel was already the opinion that, 'A woman who doesn't wear perfume has no future' – then no one should ever forget the seductive point of the exercise – cherchez l'homme! We filmed the young charming men for you. Showtime! on GoSee.

We present you the press release on the event: N°5 Exhibit Opens in Manhattan - CHANEL opened on 7 May 2015 an eleven-day public exhibit entitled “N°5 in a New Light,” which celebrates the iconic N°5 fragrance every day from 12pm to 8pm through Sunday, May 17.

Gabrielle “Coco” Chanel was already known for her fashion innovation when she turned to the creation of her first fragrance, which she regarded as an integral part of a woman’s style. Like all Chanel creations, N°5 was inspired by the modern spirit of the woman herself. The fashion of the day was for heavy florals, but she wanted “a woman’s perfume with the scent of a woman.” CHANEL Perfumer Ernest Beaux presented her with several numbered samples. She chose the fifth – and so, a legend was born.

Located on the corner of Tenth Avenue and 14th Street in the epicenter of Manhattan art gallery culture, the “N°5 in a New Light” exhibit will encourage visitors to let their senses guide them through the creation, cultivation, composition, abstraction, and revelation of the world’s first modern fragrance during their journey of the space.

CREATION - When Chanel created N°5 with Beaux in 1921, she launched a revolution in a bottle. The most potent symbol of the luxurious, feminine simplicity for which Chanel is renowned, N°5 rewrote the rulebook for perfume and changed the way fragrance was made forever. Packaged with characteristically daring simplicity in a bottle Gabrielle created herself, its modernity was shocking. More than 90 years later, the fragrance still holds the power to astonish and seduce.

CULTIVATION - Beaux chose flowers from Grasse, France for N°5. This legendary town is known as the birthplace of perfumery, with its fields of uniquely scented flowers. To protect and maintain the rare heritage and tradition of these precious ingredients in the fragrance, Chanel established the first partnership of its kind with the largest flower producer in Grasse.

COMPOSITION - The language of fragrance is directly referential to the language of music. The ingredients are referred to as ‘notes.’ A fragrance presents itself in three tiers, classified as top notes, middle notes and base notes, depending on how they are played in the expression of the scent. The accord refers to the harmony of the scent. N°5 is composed of many notes, and with no single dominant note in the fragrance, it is interpreted differently depending on the wearer.

ABSTRACTION - Ernest Beaux said that he found the olfactory inspiration for N°5 on a summer expedition to the North Pole: “With the midnight sun, the lakes and rivers give off an extraordinarily fresh fragrance.”
His imaginary bouquet blends together sensual top notes, then gives way to a floral heart, followed by the rich, fragrant base notes. For the first time in perfume, aldehydes were used. These synthetically produced compounds give the composition a new dimension and enhance the heady floral note, adding layers of complexity, making the fragrance ever more mysterious and impossible to decipher.

REVELATION - CHANEL Master Perfumer Jacques Polge created EAU PREMIÈRE, the modern interpretation of N°5, with an evanescent lightness. The Ylang-Ylang is more discreet, giving softness and transparency to the top notes. The opulence of Jasmine from Grasse is more sheer, revealing the soft and delicate facet of N°5.

"No. 5 in a New Light"; open 12PM to 8PM from May 7 through May 17; 461 W. 14th Street, NYC, New York
13.05.2015 // show complete article

Tête-à-tête with Karl Lagerfeld. The Hyères Festival de mode et de la photographie 2015 celebrates its 30th annual anniversary with a CHANEL exhibition, fashion shows and young designers. GoSee was there.

A tête-à-tête with Karl Lagerfeld? That's not even likely to happen in Hyères. Neither will you get a career as a fashion designer on a silver platter; not to mention one as an international shooting star photographer after receiving an award. So what's the secret behind Villa Noailles, the very French Festival of Fashion and Photography? Why has the festival in southern France existed for 30 years now? "It wasn't that easy to organize the festival every year," founder Jean-Pierre Blanc, who was notably moved to tears, stated clearly at the press conference held at the opening of the festival. In 2015, and its 30th year, his dreams seem to have come true. The House of Chanel represented by Creative Studio Director Virginie Viard, Image Director Eric Pfrunder and Karl Lagerfeld has brought the event in 2015 worldwide attention and stood side by side with equally famous jury colleagues including Caroline von Monacco or Sebastien Tellier (see GoSee article) next to Jean-Pierre Blanc.

From the 23rd through the 27th of April, the star-studded 30th Festival International de Mode et de Photographie took place at the Villa Noailles, in southern France's city of Hyères. Each year, the festival awards young fashion designers and photographers and gives the winners several prizes with the support of its partners. Besides Karl Lagerfeld as the Art Director, the festival gladly welcomed Virginie Viard, Directrice des Studio de Création at CHANEL, as the President of the fashion jury. At her side, you'll find the President of the photography jury, Eric Pfrunder, who is Directeur de l’Image at CHANEL.

Now back to the secret – and getting to the bottom of it. At GoSee, we have been wondering and have our own speculations. Is it the charm of southern France, which inevitably leads to a more relaxed atmosphere? Or is it that Paris, with all its closely abided by conventions seems so far away? Is Hyères so well hidden that the pressure of not having enough time cannot find it? Or does the optimism of the young designers and photographers automatically infect the festivals visitors? Whatever it is: Hyères is just like a perfect collection – the magical ingredients of the recipe are what determine the enchanting flavor: a legendary location, a professional team, motivated young talents, curious visitors... year after year, the event gives us the opportunity to get inspired. And even though France is very aware of how important its fashion industry is – in 2015, Ministre de la Culture Mme Fleur Pellerin announced that her ministry would secure the festival financially for the next three years – money is definitely not the secret of Villa Noailles; au contraire, there is a mysterious spirit of solidarity in the air which its like-minded visitors can feel. We have several pictures and original statements for you.
30.04.2015 // show complete article

Grand Prix, Prix Chloé and special prize of the jury. A selection of the Hyères shows and all of the winners

As an aspiring, young fashion designer, you can participate by submitting an online application with an outfit and a portfolio. The amazing thing about 2015 was that, of the ten finalists, a total of three Finnish and three German participants made it into the final round, next to one contender each from Spain, the Netherlands, and France, plus the very impressive Yiyu Chen from Taiwan.

And although the festival organizers and her mother tried to convince us that Annelie Schubert, who won the Grand Prix later on, is a Frenchwoman – GoSee knows the truth. The Weißensee graduate may have the finesse and flair of a Parisian, but her high level of craftsmanship and her charming reserved character clearly reveal her origin.

Was her victory a surprise? Not for those who witnessed after the first presentation on Friday evening how many journalists gathered around the young German talent on Saturday morning when the showrooms were opened.

The concluding statement of the Jury on her final collection titled Aprons/Womenswear says it in a nutshell: "This is a highly thought out choice. Annelie Schubert presents a true silhouette, strong and clear. The details are subtle and the construction is discrete. The relationship between the fabrics and the colors is incredible. Annelie Schubert has taste and elegance. She has an endearing personality and is very sensitive, unpretentious, down to earth, and fresh."

Her prize was 15,000 euros, which was donated by Première Vision, plus the opportunity to participate both at the Première Vision New York and the Vision Paris fashion shows. She also won an opportunity to collaborate with Chanel's Métiers d'art worth 15,000 euros, as well as a collaboration with Petit Bateau for one or more of their products.

Each year, Prix Chloé asks the 10 designers to create their vision of the Chloé woman. The looks were also shown in a fashion show after the Grand Prix show. In this competition, the prize went to the second German Anna Bornhold (HfK Bremen), who entered outfits from her collection FASHION.IMITATION, Womenswear, with a look that also inspired GoSee – because the imitation was an even greater illusion. What seemed to be a fluffy kind of denim lookalike was actually a slacks creation made of cotton sewing thread, each piece hand-made in 50 hours of work – absolutely unique. The jury's verdict: 'This choice was clear for us: The unusual look and the nonchalance of her silhouette, its utter “coolitude.” ' The prize was also 15,000 euros.

We absolutely have to share Taiwanese Yiyu Chen (Womenswear, Nijmegen) with you, who inspired the audience and us too with her creations which rightly won her the Audience Award. Her high-class looks somewhere between Björk, Alexander McQueen, Ninja, and haute couture are a blend of drama and elegance; feminine and made for the big screen.

The Special Jury Prize in 2015 was won by Wieke Sinnige from the Netherlands for her collection SOFT SQUARES, Womenswear. "It is the artistic aspect of her collection that touched us, as well as the subtlety of the embroideries, the transparencies, the sense of light. We wanted to encourage her to continue in her work." the jury explains its decision. Her prize is the opportunity to collaborate with CHANEL’s Métiers d'art worth 10,000 euros.
30.04.2015 // show complete article