News // 195 News represented by DBC - DRIVEN BY CREATIVES

Cleverness, that gets you where you're going! The great TV spot for the introduction of the LUFTHANSA brand EUROWINGS with Magnum Tom Selleck - director Claas Ortmann for Lukas Lindemann Rosinski

LUFTHANSA relies on best price offers instead of overloaded advertising motifs for its new low-priced subsidiary EUROWINGS, and in its new spot by Director Claas ORTMANN c/o DBC – DRIVEN BY CREATIVES, it shows what is really not needed for a fantastic repositioning on the market. We look forward to seeing Tom Selleck again, who is famous for the series Magnum, as well as to fantastic pictures, great planes, super music, fantastic champagne, fabulous crew… The concept, that gets you where your going, was developed by the agency Lukas Lindemann Rosinski in Hamburg. Production: Tony Petersen Film.

About - Eurowings GmbH is a German low-cost airline headquartered in Düsseldorf and a fully owned subsidiary of the Lufthansa Group. It serves a network of domestic and European destinations as well as some long-haul routes and maintains bases at Cologne Bonn Airport, Düsseldorf Airport, Hamburg Airport and Vienna International Airport. Eurowings was part of Lufthansa Regional until October 2014 when it instead began operating on behalf of Germanwings within their network. By October 2015, Eurowings started to incorporate Germanwings' route network as this brand will be integrated into Eurowings during 2016. eurowings.com
18.01.2016 // show complete article

'Become your greatest version' with the FREELETICS training program - a sweat-inducing TV campaign by DOP Maher MALEH for Überground

The start-up FREELETICS relied for its first international TV campaign on ideas of the newly founded agency Überground, as well as on the long years of experience of DOP Maher MALEH. The Munich enterprise offers, with a fitness app, individual training plans and doesn't make a big deal out of the fact that having a dream body – regardless of what other ads say – is hard work. Creative direction of 'The Truth About Greatness' was handled by Überground founder Jo Marie Farwick; the shoot took place in South Africa with the producers from 27 Kilometer Entertainment, Hamburg. Music: Nikolai von Sallwitz.
18.01.2016 // show complete article

'Never stop experiencing'. With the new MERCEDES-BENZ A-Class through fabulous worlds of discovery thanks to DOP Carlo JELAVIC

Nature, striped shirts, stretch jeans, gala event, ... All just a click away. DOP Carlo JELAVIC c/o DBC-Driven by Creatives delivered a multifaceted interpretation in the new MERCEDES-BENZ A-class spot and accompanied the protagonists through experimentally charged worlds of discovery. The executive agency was Jung von Matt/Berlin with Art Director Nikolaus Sauer. Production: BigFish, Director: Daniel Warwick.
13.12.2015 // show complete article