GoSee FASHION

news | Dare them, share them, wash them - LEVI'S ‘Live in Levi’s’ 1 minute spot by FCB and The House Worldwide on air

What else? Well, quite simply, everything – except for boring your jeans. Your jeans should never be bored. The 1-minute spot presents people in (for advertising imaginations) everyday situations. After all, who hasn’t hopped on a bus donning only underwear? And what can we learn from this? ‘Live in Levi’s’ can be so nice. And if you think you can do better then simply click on a denim channel of your choice and upload your own version – sorry advertisers, har …

29.07.2014 // ADD article TO MY GOSEE // SHOW article
news | GoSee loves ... Thom Browne, do you speak ‘mechanics’? A designer surprises Paris. Menswear. We’ll explain

When looking at his new collection, one is tempted to try and find an appropriate name – the Harlequin suit brigade? Pinocchio as Alice in Wonderland or the mechanical man from Hugo Cabret. One thing is clear, Thom Browne’s designs for Spring/Summer 2015 surprised at Paris Men’s Fashion Week. And the New York based creative is not ashamed to go even bigger. In fact he sought inspiration in science fiction film Tron, the original version from 1982. The symbiosis of men and m …

22.07.2014 // ADD article TO MY GOSEE // SHOW article
blog | Dare them, share them, wash them - LEVI'S new spot on air

What else? Do anything - but just do not bore them ! “Live in Levi’s” can be so nice.  Watch the new commercial on GoSee. This is what Chief Marketing Officer of Levi’s® Jennifer (Jen) Sey said end of june 2014 about the brandnew camapign: "We’re launching globally in August and September, but announced the campaign today. It’s intended to be both inclusive and inspiring. We are of a rare class of brands that can do both of those things. Oft …

21.07.2014 // ADD blog TO MY GOSEE // SHOW blog
blog | adidas by Rick Owens Spring/Summer 2015

For Spring/Summer 2015 Rick Owens and adidas expand their collaboration with three new models exploring the possibilities of both innovation and heritage. With the upcoming season Rick Owens brings together his unmistakable design identity combining it with the highest level of innovation by using the adidas Spring Blade tooling. The first adaptation, the Blade High reworks a boxing silhouette with the innovative sole, the upper features covered lacing and the iconic adidas 3 stripes as a perfor …

27.06.2014 // ADD blog TO MY GOSEE // SHOW blog
news | Patrick Remy The Art of Fashion Photography presents a collection of 28 contemporary fashion editorials on the border to art. Glossy photo book published by Prestel Verlag

In his new book The Art of Fashion Photography Parisian fashion writer and editor Patrick Remy doesn’t have to prove that fashion photography is just a hairsbreadth away from art. Instead he presents a subjective selection of renowned photographers and their various approaches to fashion, including Viviane Sassen, Ben Hassett, Solve Sundsbo, Valérie Belin and Clare Strand, whose works transform piece of clothing into art. The high-end hardback presents the photographers in length …

19.05.2014 // ADD article TO MY GOSEE // SHOW article
news | GoSee presents ... sexy leather label YVY and Japanese designer YOJIRO KAKE, both present their collections at ORIGIN PASSION & BELIEFS innovation fair, 8-11 May 2014, North Italy

We need to reintroduce products and techniques that unite everything: the individual, their creativity and know-how. This is at the heart of the ORIGIN PASSION & BELIEFS philosophy in relation to the vast fashion world. The fair in Vicenza brings together traditional manufactures and Italy’s leading luxury brands with 100 up and coming talents from all over the world, creating an event that is dedicated to innovation. And all in the Italy’s North West, home to the skilled hands b …

07.05.2014 // ADD article TO MY GOSEE // SHOW article
news | GoSee loves KRIA JEWELRY - timeless jewellery made in Iceland. Lookbook on GoSee and at the Nordic Fashion Biennale in Frankfurt

Following stints in Reykjavík and Seattle, Frankfurt am Main is next up for the 3rd Nordic Fashion Biennale, which presents young up and coming fashion makers and established designers from Greenland, Iceland and the Faroe Islands. The exhibition opened in March. In addition to focusing on designs, the showcase highlights the designers’ sources of inspiration and concepts, as demonstrated by the works, many on which were created especially for the Frankfurt exhibition. GoSee loves K …

29.04.2014 // ADD article TO MY GOSEE // SHOW article
news | GoSee Fashion Film : Happy 40 Kate Moss. Campaign and scary short for ALEXANDER McQUEEN S/S 14

GoSee Fashion Film’s eyes are on Kate Moss’ first big campaign for ALEXANDER MC QUEEN at the magical fashion age of 40. The first ever Alexander McQueen campaign to feature Kate Moss presents a voyeuristic vision of the queen of cool Britannia. Steven Klein photographed her for the Spring/Summer Collection with ‘80s inspired yellow hair accompanied by her own creepy miniature double. The short film is said to be inspired by ‘voyeuristic elements of the 1960s British thril …

24.02.2014 // ADD article TO MY GOSEE // SHOW article
news | The time has come. Autumn / Winter. The current mood as captured in a cosmic fashion film by David Sims for Proenza Schouler A/W 13

GoSee presents the dazzling cosmic Autumn/Winter 13 campaign video by David Sims for New York based label Proenza Schouler. Russian model Sasha Pivovarova, the testimonial of the print campaign, also stars in front of the camera in the never-ending galaxy. And to lighten up the mood a bit we recommend their PROJECT site. We love their smooth moves. Just because we really love you ! Credits client: Proenza Schouler Directed by : David Sims with Eddie the Wheel Music : Shakes by Mu …

17.10.2013 // ADD article TO MY GOSEE // SHOW article