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Blog: Dare them, share them, wash them - LEVI'S new spot on air

by GoSee FASHION // 1 Files //  

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What else? Do anything - but just do not bore them ! “Live in Levi’s” can be so nice.  Watch the new commercial on GoSee. This is what Chief Marketing Officer of Levi’s® Jennifer (Jen) Sey said end of june 2014 about the brandnew camapign: "We’re launching globally in August and September, but announced the campaign today. It’s intended to be both inclusive and inspiring. We are of a rare class of brands that can do both of those things. Often we think of more narrow, niche brands as the ones that inspire and engage. And we think of broad, commercial brands as diffused and kind of boring. But the world’s best and most loved brands –Apple, Nike, Disney, Starbucks – are welcoming to many, and inspiring for all. And I think Live In Levi’s® gives us the opportunity to welcome a broad range of consumers and inspire them all. It says that Levi’s® is for everybody who’s not just anybody."

“Authenticity is at the core of the brand. Levi’s® invented the blue jean and ‘Live in Levi’s®’ captures what it means to wear them,” said Eric Springer, FCB West Chief Creative Officer.“The campaign shows the contagious joy that comes from living without hesitation. Your Levi’s® are an accomplice in the story that unfolds as you live.”

Enjoy the film.





 
IMAGE // GOSEE FASHION
 
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