A story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance. The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day. The secret behind the polo shirt, invented by no other than René Lacoste himself, is its unique fabric - the petit piqué. Light, airy and resilient, it introduced the revolutionary knitting technique and unique know-how for an absolute freedom of movement. Director Seb Edwards.