News // 156 News represented by GoSee FASHION
In the new KARL LAGERFELD Fall/Winter 2015/16 campaign, fashionist#1 Karl Lagerfeld blends the worlds of music and fashion. Once discovered by the designer, the smart model Baptiste Giabiconi from France is the convincingly masculine face of the campaign, even if he has exchanged his role in the fashion business for a career in the music industry. On his side glistens model and DJ icon Leigh Lezark, who has made a name for herself in the fashion, music and art worlds as a member of the internationally renowned DJ Trio, "The Misshapes", and has meanwhile become quite famous.
Karl Lagerfeld himself photographed the new campaign and staged his two muses his very own way. Perhaps the dark atmosphere of the photos is an allusion to the early years of Leigh Lezark when she and her DJ colleagues used to tour dangerous downtown New York. We have the campaign and happy making-of spread on GoSee.
29.07.2015 // show complete article
For the Zalando Fashion House event, which took place during the Berlin Fashion Week, online fashion retailer Zalando teamed up with Not Just A Label (NJAL), the talent platform for contemporary fashion. NJAL was there for a guest performance and curated the program consisting of workshops, symposiums, previews and fashion film screenings to underscore Berlin’s status as a global fashion city. In the iconic location at Kaufhaus Jandorf (which many surely remember from the last UPDATE SALON), a selection of ZALANDO items was presented alongside hand-picked collections from NJAL designers.
Showcased among others were collaborative work of designer and GoSee friend Patrick Mohr's with REEBOK and the work of Austrian designer Rani Bageria, who staged her new collection as a fashion performance exclusively for GoSee. And we met up with Stefan Siegel (Founder of NOT JUST A LABEL) and Jolanda Smit (Head of Global PR ZALANDO), who successfully concluded the final day of the event with a mutual statement and a best-of wrap-up of the 2015 Berlin Fashion Film Festival (GoSee was media partner and reported).
"The Zalando Fashion House opened its doors for fashion lovers, industry professionals, fashion students, as well as interested Berlin residents and tourists. We wish to promote international fashion talents on this platform by combining innovative technology and elements of contemporary fashion. Visitors can experience interactive fashion installations, fashion films, inspiring conversations and Zalando fashion," Claudia Reth, VP Fashion Director at Zalando SE, tells us in advance of the event.
Find out how very well this was achieved at the very first Fashion House in the photos and our filmed impressions here on GoSee.
16.07.2015 // show complete article
DEUTSCH VOGUE focused on supporting German fashion and emerging designers by hosting several events during the Mercedes-Benz Fashion Week in Berlin. Besides the Berlin Fashion Salon, which takes place in the historic Kronprinzenpalais, the location now also was host to the "Vogue Salon", where four new designers of its talent pool were selected: GALVAN, by designers from Germany, Iceland, Switzerland and the US, Swiss designer duo Andreas Huber and Raúl Egloff Alcaide with HUBER EGLOFF, Berlin-based jewelry designer Amélie Riech with UNCOMMON MATTERS, as well as Munich-based gold smith JULIA ZIMMERMANN. Presented also were the collections of participants from the previous season: Julia Jentzsch, Bobby Kolade, Haltbar, Perret Schaad, and Benu Berlin.
"Since I participated in the VOGUE Salon for the first time in January, 2015, I now have the feeling I am being taken more seriously with my label. New ideas were also talked about in January, which may result in cooperations. Buyers are usually somewhat reserved about my fashion, because I represent an aesthetic niche. In my last season, I had mostly only made-to-measure pieces, now I have purposely integrated more ready-to-wear-designs in my collection," says designer von Benu Berlin. And designer Julia Jentzsch tells us about the Salon: "Without the VOGUE Salon, I would probably not have returned to Germany for a presentation. I am represented in showrooms in New York and Paris, which is important mostly from a sales perspective. But I love the atmosphere here in the Kronprinzenpalais, the dark-brown wood paneling. It reminds me – just like my collection – of the 70s. It's just perfect!"
The Berlin Fashion Salon, which was initiated by VOGUE Chief Editor Christiane Arp and Marcus Kurz and presented 36 designers in a group exhibition, extended the idea to present established labels. "Closer cooperation with retailers is essential, so that 'fashion designed in Germany' can be successful in the long term," says Christiane Arp. An initiative of KaDeWe is contributing to this end. From 6 July through 22 August, works from 25 of Berlin Fashion Salon's designers are being prominently showcased with selected collection items in the Atrium and in the main shop windows over a period of six weeks and can be purchased.
Discussions took place at the Kronprinzenpalais during the Fashion & Style Conference "Fashion Fast Forward", a cooperation of VOGUE and ZEIT MAGAZINE, between its hosts Chief Editor Christiane Arp, ZEIT magazine Chief Editor Christoph Amend and Tillmann Prüfer, Style Director of ZEIT magazine, who spoke with Michael Müller, the mayor of Berlin, Tim Blanks, fashion critic and Editor at Large of Style.com, Anita Tillmann, CEO of PREMIUM, and creatives including fashion designer Erdem Moralioglu, as well as Jörg Ehrlich and Otto Drögsler from Odeeh. True to the topic "Fashion Fast Forward", talks were about the speed of the media, trends, and about the question, how fashion redefines itself in the digital age and times of technical progress. "Digitalization is a democratization of production tools," – is the thesis of Krischan Lehmann, Director of Product Development and Innovation at Condè Nast. He presented Google’s "Project Jacquard" in which sensors are sewn into the fabrics to trigger certain functions.
And Christiane Arp announced the first two designers who will partake in a fellowship program under the sponsorship of the Fashion Council Germany: Marina Hoermanseder and Nobi Talai.
16.07.2015 // show complete article