Frithjof Ohm & Pretzsch


news | One car – two sides. Frithjof OHM & PRETZSCH shoot the BMW 4 Gran Coupé

How do you shoot a vehicle whose sex appeal doesn’t just come from the elegant design, but also it’s pure sporty sophistication? Serviceplan Suisse developed the campaign for BMW Switzerland and Frithjof OHM very elaborately produced it on location in line with the launch of the 4 GranCoupé. Matthias PRETZSCH told GoSee: ‘after researching locations all across Europe, we finally found the right one in Austria, where we produced the shoot in collaboration with Dieter Wagn …

07.09.2014 // ADD article TO MY GOSEE // SHOW article
news | Dynamic movement for the BAUERFEIND 2015 calendar – the picture kaleidoscope by Frithjof OHM

Photographer Frithjof OHM captured athletes’ dynamic movements for high tech bandages and measuring technology specialist client Bauerfeind. He worked with basketball players, javelin throwers, sprinters, golfers and football players in an individually prepared studio. The world kaleidoscope comes from the Greek and means ‘seeing beautiful shapes’. Frithjof Ohm said to GoSee: ‘Mutabor Design in Hamburg only provided the final artwork for the Bauerfeind calendar quite rece …

07.09.2014 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm + Pretzsch : fresh images for VOLKSWAGEN and Grabarz & Partner, CONTINENTAL ‘SUV Tyres’ for Serviceplan Hamburg, editorial with boxing champion Jack ‘Golden’ Culcay for MEN'S HEALTH and new website

The artwork for the new TIGUAN CITYSCAPE was created on location in Barcelona for VOLKSWAGEN, commissioned by Grabarz + Partner. In sunny Hamburg Frithjof Ohm + Pretzsch photographed an additional international campaign image for Conti SUV tyres, for CONTINENTAL and Serviceplan Hamburg. Boxing champion and ‘golden boy’ Jack Culcay was photographed for a ‘punching editorial’ in the current issue of MEN'S HEALTH. 2014 is set to be a big year for the welterweighter. Havin …

04.04.2014 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm & Pretsch : listed in LÜRZER'S 200 Best Ad Photographers worldwide, campaigns for MERCERDES-BENZ and Bundesministerium für Verkehr plus 'Laser' editorial for MEN'S HEALTH magazine and personal work

Creative team Frithjof Ohm & Pretsch produced the German ‘Anti Raser’ (anti speeding’ poster campaign for Bundesministerium für Verkehr (German Ministry of Transport). Serviceplan Berlin developed the project and provided creative consultancy. A teenage dream came true for Frithjof Ohm on the new Mercedes E-Class police car shoot for Scholz & Friends Berlin agency. GoSee also presents a new and progressive looking fitness people editorial for MEN'S HEALTH wi …

01.03.2014 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm & Pretzsch : get ready for autumn with current campaigns for TOYOTA Hybrid, CONTINENTAL and FINTNESS FIRST

Three subjects, three great campaigns: photographer Frithjof OHM and producer Matthias PRETZSCH once again show they have what it takes, covering the wide spectrum of cars, people and sports with a Germany wide 8-page advertising spread for Toyotas Hybrid models, Continental’s international winter campaign and the Fitness First Freestyle campaign, currently being promoted across Germany.

15.11.2013 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm + Pretzsch : BMW 5 series Hybrid Model ActiveHybrid5 international artwork shoot in Los Angeles for Serviceplan Hamburg

Following the shoot for the 5 series tour, the international artwork of the BMW 5 series Hybrid Model ActiveHybrid5, likewise produced in California, is out now and available for your viewing pleasure on GoSee. Serviceplan Hamburg developed the artificial concept that Frithjof carried out on location. The light beams and effects were also generated entirely through photography on location in the studio. Producers Volker Dencks and Richard Horn headed the on location production. …

02.09.2013 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm + Pretzsch: international launch of the BMW 5 Touring and the Active Hybrid limousine. Shoot in California for BMW and Serviceplan Hamburg

At the beginning of the year Frithjof and his team travelled to California for the new BMW 5. Over four weeks of production, commissioned by BMW AG and with creative help from Serviceplan Hamburg agency, they shot the entire image material for the international launch of the revised 5 Touring and the Active Hybrid limousine. Despite the unexpected winter gusts and occasional towering snow in the alpine Los Angeles outland, the work and the new vehicles it depicts are clearly on a premium leve …

04.06.2013 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm + Pretzsch with free pictures from New York, work for CONTINENTAL BESTDRIVE in Madrid and current covers for MEN´S HEALTH

"Just before devastating hurricane Sandy hit the USA’s East Coast in late October 2012, New York showed its softer side. Good conditions to work freely besides the actual appointments and jobs." Frithjof portrayed MEN’S HEALTH cover model Philip Dirschauer with ‘Cat Oreo’ in an apartment on Manhattan’s Lower East Side. Also in Manhattan, this time at night, he developed a series with New York based painter and model Mitch Ferrin and the Mercedes GL a …

03.03.2013 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm & Pretzsch : BMW RUNNING for Serviceplan Hamburg with new ADIDAS and ASICS Collections, AUDI R8 personal work in Dubai

BMW AG and Serviceplan Hamburg commissioned Frithjof and Matthias with the realisation of the new BMW Running campaign. The casting took place in Germany, Austria and the Netherlands and the shoots were completed in Berlin and Frankfurt with the current Adidas-, Asics- and BMW Running collections. Tanja Braune was in charge of the free art buying. In addition to this the duo present their latest personal project AUDI R8, photographed in Dubai.

04.12.2012 // ADD article TO MY GOSEE // SHOW article
news | Frithjof Ohm & Pretzsch : people-lifestyle story in Peking for FORD and TheBlueHive, fitness editorial and muscly shots for MEN'S HEALTH

Frithjof and Matthias went on a production adventure in Peking for FORD and TheBlueHive. The photographer team enthuse ‘we shot the people-lifestyle story downtown in the industrial setting of an old armament and tank factory, which now houses a huge art district, complete with galleries and design agencies’. They also produced muscly shots for the August cover of MEN'S HEALTH and a fitness editorial, featured in the October issue. In addition to this, Frithjof developed a ser …

06.10.2012 // ADD article TO MY GOSEE // SHOW article