Fröhlich Management


news | Curtains up ! Pascal RÉMOND films the MERCEDES BENZ AMG GT, the new yellow car of your dreams, on the fast lane in Texas

'Handcrafted by racers'. Mercedes-Benz AMG probably caused a lot of sleepless nights for little boys with the launch of their MERCEDES BENZ AMG GT. Of course, some of them might be a little older… and have been dreaming of it for a while. DOP Pascal RÉMOND chased this dream for all young-at-heart car enthusiasts. He travelled to Austin, Texas, USA, to shoot the commercial with the racing car. Mercedes-AMG, often shortened to AMG, is the high performance brand of – you guessed …

17.02.2015 // ADD article TO MY GOSEE // SHOW article
news | ‘Risk everything!' Director Jan LITZINGER shoots tough guys in a football cage for NIKE Elastico

Are you king of the game? Do you have the skills? Are you tough? Then you’re bound to get your kicks from the NIKE commercial. Director Jan LITZINGER shot the 'Revolution of Speed’ spot for NIKE Elastico, claiming 'The revolution of speed comes to small-sided football.' Only suitable for self-confident players. About Elastico : Dynamic Fit collar designed for locked-down comfort at full speed, micro-textured Flyknit upper with NikeSkin for barefoot touch & 360° traction th …

19.01.2015 // ADD article TO MY GOSEE // SHOW article
news | Lewis Hamilton and Nico Rosberg in a chess duel for MERCEDES-BENZ and DOP Pascal RÉMOND’s camera

MERCEDES-BENZ invited Formula 1 rivals Lewis Hamilton and Nico Rosberg for a shoot with DOP Pascal RÉMOND in line with the new AMG S63 commercial. Of course the gentlemen didn’t just play chess – but ended up having a fast-paced duel on four wheels. Markenfilm carried out the production.

14.01.2015 // ADD article TO MY GOSEE // SHOW article
news | ‘Exciting from the first day’ - Bernhard LANDEN directs the one-minute apprentice commercial for German bank SPARKASSE

‘Exciting from the first day’ – according to the new commercial for an apprenticeship at German bank SPARKASSE. Director Bernhard LANDEN accompanied the budding bankers during the versatile projects, new challenges and leisure time activities.

13.01.2015 // ADD article TO MY GOSEE // SHOW article
news | Joschka Laukeninks c/o Fröhlich MGMT in the GoSee interview on his current OTTO commercials for Heimat Berlin, design tool and the future of advertising

MERCEDES-BENZ advertises the Sprinter Classic Benefit in two current advertising films by director Joschka LAUKENINKS. He also directed the new commercials of mail order giant OTTO. The focus was on kitchen appliances by Bauknecht and Bosch, featuring short and personal stories from the happy owners. We also have the successful and international Astronaut commercial for AXE from last year for you. Reason enough to introduce the successful director in the GoSee interview…. You produced …

14.12.2014 // ADD article TO MY GOSEE // SHOW article
news | Martin Suter’s bestseller 'DER KOCH' in cinemas now - DOP Tommy WILDNER

Appetising, aphrodisiacal, ethical. DOP Tommy WILDNER is the man behind the camera of the film adaptation of Martin Suter’s bestseller DER KOCH. The film starring Jessica Schwarz, Hamza Jeetooa and Hanspeter Müller-Drossaart is in cinemas now.

03.12.2014 // ADD article TO MY GOSEE // SHOW article
news | TEAM AQUILA welcomes smiling vegetables in LIDL TV commercial

Chefs are running wild at LIDL. TEAM AQUILA, comprising director Corinna WINTER, DOP Jonas WINTER-SCHOLZ, present smiling vegetables from a bird’s eye view. Our mouths are watering. Bon Appetit!

03.12.2014 // ADD article TO MY GOSEE // SHOW article
news | Director Peter KLEINE & DOP Arne SCHIEL share ALLIANZ family fun

Director Peter KLEINE and DOP Arne SCHIEL shot the new ALLIANZ family spot with plenty of Swiss charm and family fun: kids, pets, birthdays, teenage rebels, chaos and much-needed holidays. All in keeping with the claim: “only 1 thing counts: family, because there is no one quite like them.”

03.12.2014 // ADD article TO MY GOSEE // SHOW article
news | NORDMEISTER turn up the electro sound for EDEKA super-market’s viral Christmas hit

Who says white people don’t have a sense of rhythm? Clearly they know how to tap their feet when they obediently stand in line at the tills and hear the cash registers ringing. Or just before Christmas. Or when there is some yummy food around. What better solution than to tempt us with a three for one offer? In 2014 EDEKA opted for NORDMÄNNER’s musical skills when it came to creating the sequel hit to rocking pensioner Friedrich Lichtenstein’s original. The valued custo …

02.12.2014 // ADD article TO MY GOSEE // SHOW article