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Client | Haribo |
Production | Lichtenberg & Gray Productions GmbH |
Creative Director | Gero von Braunmühl |
From 14 December 2009 to 30 March 2010, the HARIBO Gold Bear campaigned for the BILD Ein Herz für Kinder (A Heart for Children) charity, which supports less fortunate children in Germany. HARIBO promoted a charity donation campaign under the motto of ‘The Gold Bear has a heart for children’.
The gummy sweet giant donated 1 cent from each packet of ‘Gold Bears’ sold. The golden results generated 1,000,000 Euro for 16 charitable kids...