DBC : Matthaeus BUSSMANN for SONY ERICSSON

DBC - Driven By Creatives : Don't let odour stop you - songs of praise for sweat for GILLETTE plus unique moments for SONY ERICSSON, two spots on GoSee

‘By the sweat of one’s brow’ might be a saying – but honestly, unless it is about very ambitious tennis players that are easy on the eye, a picture is enough. GILLETTE is currently trying to take a stand for sweat and its GILETTE ODOUR SHIELD, and shows all that humanity has achieved thanks to its sweaty endeavours.

The intellectual approach: sweat is good, smell ain't. It was the task of director Markus Walter and DOP Martin Ruhe to...