GE
 
 
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GE

 
 
 
Client General Electric
Production Gyorgi Sapojnikoff
Advertising Agency BBDO New York
Creative Director Luis Pena
Post Production recom
Photographer Christian Schmidt c/o Claudia Bitzer

Claudia Bitzer : My Provence cookbook by Laurent Gras, PEUGEOT CHINA, KOTUG hybrid trawlers, glorious natural locations for GENERAL ELECTRIC, TELEKOM and exhibiting at the UPdate 12

There is an App for almost anything, the little electronic helpers can provide advice for every situation. So what would make more sense than packaging a good old cookbook as an App? This is exactly what star chef Laurent Gras thought to himself and published his best recipes under the title of ‘My Provence’ in this new medium.

Despite all the innovation, there is no way around good old photography and so New York-based photographer duo...

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