CLAAS CROPP CREATIVE PRODUCTIONS
 
 
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CLAAS CROPP CREATIVE PRODUCTIONS

 
 
 
Client Anthropologie
Photographer Benjamin Lennox

Trading bread and sharing stories - thebreadexchange.com founder Malin Elmlid in ANTHROPOLOGIE mag - location and production by CLAAS CROPP

Commissioned by the magazine of online retailer ANTHROPOLOGIE, CCCP organized the locations and the production for a feature on 'Bread Exchange' founder, Malin Elmlid. The Swedish blogger, who lives in Berlin, is convinced that yeast isn't necessary for a good bread.

An this is what Malin herself says about her creative bread journey: "It took me years to realize the extent of what I was actually doing. That I had started a network of...

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