Identity & Patterns. Patterns are everywhere we look – on our clothing, building surfaces, interiors, branding, packaging… but when and how are they best incorporated into a design? The appeal of their usage is obvious, the repetitive elements bring with them a calming vibe, a sense of instant familiarity. But they can also create problems, especially when co-opted across a wide ID spectrum. Find out more: idnworld.com//?id=v22n4
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