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DOP | Alex Bergman |
Production | CREAM |
Advertising Agency | THE SATISFACTION |
Creative Director | John Israel |
Art Director | Nam Simonis |
Editing | Marc Gurung |
Location | Shot in L.A Feb 2016 |
Photographer | John Israel |
Project Mgmt | Samantha Hendlisz, Marie Doyen |
DANCED BY | Malgozata Moksecka Ewelina Kruszewska |
GRADING | Antonio Lizzio |
With the hashtag #MOVEYOURLEE, THE SATISFACTION put on a dance battle for the LEE campaign: “Using real people and real moves, the new Move Your Lee® FW16 campaign has a fresh approach, dynamic concept, and – for the first time – a whole new way to connect with our consumer. In a 90-second film, nine mini movies, and a wealth of slick imagery, real dancers and models wearing the Lee® FW16 collection show us their moves. It’s unchoreographed,...