MOVE YOUR LEE 2016. THE SATISFACTION for VF Europe / LEE
 
 
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MOVE YOUR LEE 2016. THE SATISFACTION for VF Europe / LEE

 
 
 
DOP Alex Bergman
Production CREAM
Advertising Agency THE SATISFACTION
Creative Director John Israel
Art Director Nam Simonis
Editing Marc Gurung
Location Shot in L.A Feb 2016
Photographer John Israel
Project Mgmt Samantha Hendlisz, Marie Doyen
DANCED BY Malgozata Moksecka Ewelina Kruszewska
GRADING Antonio Lizzio

#MOVEYOURLEE - unchoreographed, unstyled & unexpected - the integrated campaign including a 90-sec. film presents real people & real moves, realized by THE SATISFACTION

With the hashtag #MOVEYOURLEE, THE SATISFACTION put on a dance battle for the LEE campaign: “Using real people and real moves, the new Move Your Lee® FW16 campaign has a fresh approach, dynamic concept, and – for the first time – a whole new way to connect with our consumer. In a 90-second film, nine mini movies, and a wealth of slick imagery, real dancers and models wearing the Lee® FW16 collection show us their moves. It’s unchoreographed,...

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