NEVEREST for CB 12

The CB12 fresh breath TV spot by director Laszlo Kadar and the print campaign by NEVEREST for Serviceplan Health & Life

Serviceplan Health & Life has developed an international campaign for the new client Meda Pharma and its mouthwash CB12 that clearly stands out from traditional OTC campaigns. The TV spots directed by Laszlo Kadar and the print, POS, and online advertisements by photographer Niko Schmid-Burgk can be seen in 18 countries. The focus of the new 360 ° campaign is the brand message “CB12. The power is yours. First class breath. Your daily shot of...