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RECENT POSTS of Mainworks GmbH, SORTED BY DATE

news | MAINWORKS Post Production : on the road with HE&ME in Cape Town for the new HYUNDAI i30 hatchback

With its new i30 generation, HYUNDAI puts an exclamation mark on the compact class. For the campaign and catalog, the cars were set in an urban context. He & Me (Yona Heckl & Tom Mennemann) photographed in the heart of Cape Town. Perfect organization on location was guaranteed by the team from Cape Town Productions, and the project was supported creation-wise by Artur Friedrich. Mainworks already started realizing the vehicles with CG and post production of the motifs on site, to then fi …

16.03.2017 // ADD article TO MY GOSEE // 9 items in this article // SHOW article
news | OPEL INSIGNIA Grand Sport & Sports Tourer shoot in Los Angeles with Frithjof Ohm for Scholz & Friends - post production by MAINWORKS

OPEL sends a hunter to the big city riding the back of the new INSIGNIA. Impressive in half shade, flexing masculine muscle in the sun. The concept worked out by Scholz & Friends was brought to life in downtown Los Angeles. The light & shadow concept was realized by GoSee member Frithjof Ohm, who intricately integrated the Insignia Grand Sport and Sports Tourer into the long shadows cast by the big city. MAINWORKS developed the motifs for the pre-sales flyer on location, and over the …

16.03.2017 // ADD article TO MY GOSEE // 2 items in this article // SHOW article
news | HYUNDAI IONIQ - photographed by Uli Heckmann in Norway, with post production and CGI by MAINWORKS

Oslo, the Nordic metropolis stands for modern architecture and technical progress. The density of electric vehicles and public charging stations seems to set an example. So it was quite natural to stage the Ioniq, which Hyundai offers in three alternative drive technologies – as hybrid, electric and plug-in hybrid – exactly there. Uli Heckmann, with his taste for modern architecture and keen sense for authentic people photography, designed the photographic framework for the automobi …

14.10.2016 // ADD article TO MY GOSEE // 10 items in this article // SHOW article
news | Mainworks takes care of post production for Jan Friese's motifs of the new OPEL ZAFIRA for Scholz & Friends

The focus of the shoot by GoSee member Jan Friese for Scholz & Friends was next to the new Opel Zafira also on Nordic country style. The perfect backdrop for photographing was found on the Baltic Sea near the Danish border and in Sweden. The mixture of living lifestyle and people photography and staging the Zafira with regard to its design lines was edited by the Mainworks team directly on site.More work by MAINWORKS is available on their website and on GoSee. …

13.10.2016 // ADD article TO MY GOSEE // 11 items in this article // SHOW article
news | Mainworks is in charge of post production for Hübner & Sturk and utility company Energieversorgung Sylt

The German island Sylt is unmistakable. Its contour is a shape familiar to everyone, which can be seen in the number of stickers on the cars of Sylt fans. The Sylt logo became a symbol which is just as easily recognized as the shape of a coke bottle. Hübner & Sturk developed the concept and the ideas for the motifs, the breadth of which stands for the wide variety of the energy supplier's services. Photographs were shot by Sigi Lustenberger, and responsible for creation was Christof J&o …

08.02.2016 // ADD article TO MY GOSEE // 8 items in this article // SHOW article
news | Mainworks retouch MERCEDES-Benz GLA motifs for Jung von Matt on location in Portugal

For two MERCEDES Benz GLA motifs, photographer Benjamin Pichelmann traveled to Peniche in Portugal where Mainworks started with retouch work on the spot. The executive agency was Jung von Matt.

16.09.2015 // ADD article TO MY GOSEE // 2 items in this article // SHOW article
news | Curtains up for the SMART Blackbusters! Mainworks is in charge of post production for the SMART special models and BBDO Berlin

What the blockbuster is for cinema, the new Smart Blackbuster editions fortwo and forfour are for the streets. BBDO Berlin's CD Daniel Haschtmann was responsible for the ideas and layouts of the SMART Blackbuster special models. Uwe Breitkopf photographed the cars in the studio while MAINWORKS realized the movie theater backdrops in CGI, which had been developed together with the transportation photographer in advance. In post production, it all finally came together and was integrated in the mo …

16.09.2015 // ADD article TO MY GOSEE // 7 items in this article // SHOW article
news | Mainworks : does CGI work for the five-door city cruiser OPEL KARL for the agency Scholz & Friends

The OPEL KARL is just the right size for driving through intense city traffic and masters even the sharpest curves and fits perfectly into the smallest parking spaces thanks to its advanced driver assist systems. Nick Meek photographed the city cruiser in Barcelona, with backgrounds, details and elements – and was supported on location by Mainworks, which was responsible for the technical photography part (spheres, HDR planes). "Opels new entry-level model in the micro-car segment …

01.06.2015 // ADD article TO MY GOSEE // 9 items in this article // SHOW article
news | Mainworks : Post production for Transportation & Fashion Special in SPLENDID / MANAGER MAGAZINE

The MAINWORKS post production team not only demonstrates a knack for international car productions, the retouchers also have finesse when it comes to fashion & Transportation . Fashion photographer Karel Kühne shot a photo spread for SPLENDID, the art, style, and cultural supplement of MANAGER MAGAZINE. Styling was done by Jane Garber c/o GoSee Member BIGOUDI, make-up and hairstyling came from Sacha Schütte also c/o BIGOUDI. And models Ilias and Leonie strike attractive poses with …

22.04.2015 // ADD article TO MY GOSEE // 10 items in this article // SHOW article
news | MAINWORKS "Authenticum" post production for CEM YÜCETAS and the 7th AUDI Vernissage

Cem Yücetas’s "Authenticum" series presented unusual everyday situations on show at the seventh AUDI vernissage. The photographer created these nine large format works in collaboration with MAINWORKS exclusively for the event. For more information visit audi.de.

09.02.2015 // ADD article TO MY GOSEE // 9 items in this article // SHOW article