news | McFIT MODELS, Berlin : pens true stories in sweat - the #MACHDICHWAHR campaign

McFIT MODELS launched a cross-media campaign at the end of 2013 with the slogan #MACHDICHWAHR (keep it real). McFIT selected the male and female stars from over 1.2 million members, as the campaign tells the moving success story of selected trained members. #MACHDICHWAHR shows people with the strong will to change themselves, to work on themselves, to get stronger and better, to look good. McFIT presents the protagonists in an expressive light and authentically portrays what thousands of people …

28.01.2014 // ADD article TO MY GOSEE // SHOW article
news | Big launch in January, Michalsky on board as the new AD and Michalsky StyleNite Men Collection cast exclusively with McFIT MODELS

Europe’s first sports modelling agency launched to the public at Berlin Fashion Week. The large format posters in Berlin’s city centre weren’t the only things to give away that the sports modelling agency has undertaken quite a few changes. The website is showing off its new high-end agency look and the new McFIT MODELS Academy provides models with the ideal preparation for the modelling industry. McFIT MODELS has combined the best lecturers in an academy to pas …

28.01.2014 // ADD article TO MY GOSEE // SHOW article