Advertising Agency: Forsman & Bodenfors
The new VOLVO commercial from Forsman & Bodenfors promotes the V90 Cross Country and quotes philosopher Alan Watts from the year 1959, which reminds us to live life to the fullest – Live fully now! The Swedish agency tells us: “You reach a point in life when you have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. It’s when you put a piece of yourself on hold. And as time passes, the things you used to love doing, start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced. A message amplified by an original speech by the philosopher Alan Watts, recorded in 1959. This is a tribute to his legacy and the values he shared with Volvo.” It was directed byVincent Haycock, and production was wrapped up by Park Pictures.