The Cardin fashion house is celebrating its sixtieth anniversary. A wonderful occasion for a retrospective of its founder Pierre Cardin’s work. Jean-Pascal Hesse created a book about the unusual artist and businessman, who made his mark on an entire era. 60 Years of Innovation.
Since 1963, Pierre Cardin, along with Paco Rabanne and André Courrèges, was considered the inventor of futurist fashion. He was a pioneer form the very get go and was inspired by design and architecture. Not just the designs, but also the means of presentation were enormously progressive. He demonstrated that there are two aspects to fashion: creativity and business.
The designer was born Pietro Cardini in Italy, 1922. He moved to Paris with his family at an early age. Having worked for Paquin, Jean Cocteau and Elsa Schiaparelli, he joined Dior in 1946 and designed the ‘New Look’. In 1950 he was the first couturier to found his own haute couture business. Through licensing deals he was able to bring his brand to a worldwide audience. He is one of the few fashion designers that has not sold the rights to his brand.
Author Jean-Pascal Hesse has been the Director of Communication for the House of Cardin for 15 years and presents the lifework to date of a man, who is not entirely unjust in claiming he is the only innovator in the world.
Pierre Cardin – 60 Years of Innovation
Author: Jean-Pascal Hesse