London’s Paradise Row Gallery presents “Triumph of the Sign”, fashion designer Jean Charles de Castelbajac’s first solo exhibition. The work will be on display until 2 May 2009.
Castelbajac has now also turned his talents to art. At the tender age of 19 he created his first fashion collection and made the cover of "Woman’s Wear". He has designed robes for Pope Johannes Paul II., created costumes for Woody Allen’s Annie Hall film, as well as for Isabelle Adjani in Violette and Francois. He has already worked for Elton John, Jean-Michel Basquiat, Andy Warhol, Bettina Rheims and Loulou Picasso.
With his strategy of “cultural high jacking”, he combines new and recycled images, signs, symbols and styles from popular culture with high art to create new designs and visions. This exhibition sees him bring his visions from the catwalk into a gallery environment.
Jean Charles de Castelbajac is equally fascinated by art and consumer culture, he is particularly obsessed with brand logos. For “Triumph of the Sign” he commissioned one group of Chinese painters with the reproduction of famous European masterpieces, and another with the application of omnipresent brand logos such as Pizza Hut, Louis Vuitton, YSL and VW, on top of the surface of the copied paintings. He wanted to highlight the tiny difference between art and fashion, and the huge differences between consumer culture and classic motifs.
Jean Charles de Castelbajac - “Triumph of the Sign”
3 April 2009 – 2 May 2009
17 Hereford Street , E2 6ET London
Tel: +44 (0)20 - 76 13 33 11