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03.09.2008

Art Director's Club : 1. ADC Brands and Ideas Congress brings top creatives to Berlin

On October 16, 2008, the most creative brains out there, the most important brand directors and web visionaries will get together to discuss the subject of “Leading Brands in Digital Times“.

The Art Directors Club in Germany have invited top international creatives, executives in business, brand and communication to Berlin for the first ADC Brands and Ideas Congress (BIC) 2008. In contrast to many Web 2.0 conferences, the ADC have not put their focus on technologically led innovation, but on the burning questions of the “if and how” brand leadership will function in the digital future, with a primary emphasis on creative and revolutionary ideas as the driving force behind successful brand leadership in digital media.

Visionaries from the USA, Northern Europe and Japan will provide impulses on how to develop and realize digital communication and brand strategies. Leading creative stars will give insights into the background of successful cases, demonstrate new creative methods and the new way of thinking which make up the backbone of international award winning campaigns. New Media Entrepreneurs, platform providers, promoters and moving images experts will present digital formats and discuss which creative methods and solutions are currently considered as “High Potentials”.

The over 20 congress referees include Colleen DeCourcy, Chief Digital Officer TBWA Worldwide, creative legend Chuck Porter, Chairman and CEO of Crispin Porter + Bogusky, Al Kelly, Executive Creative Director of Fallon Worldwide, Koichiro Tanaka from Japan, CD of Tokyo’s Projector design agency and Dr. Abraham Glezerman, CEO of Cardo Systems (specialists in Bluetooth software).

An overview of the referees:
o Koichiro Tanaka, Creative Director Projector in Tokio
o Morten Lund, Visionary and Investor (for SKYPE, amongst others)
o Marko Ahtisaari, Executive of the Brand & Design department at Blyk
o Chuck Porter, Chairman and CEO Crispin Porter + Bogusky
o Colleen DeCourcy, Chief Digital Officer TBWA Worldwide
o Al Kelly, Executive Creative Director Fallon Worldwide, Minneapolis
o Dr. Paul Marsden, author of “Connected Marketing: The Viral, Buzz, Word of MouthRevolution”
o Joel Berger, Managing Director Fox Interactive Media Germany
o Prof. Dr. Christian Blümelhuber, Proprietor of Inbev-Baillet Latour
o Christoph Schuh, CEO Marketing TOMORROW FOCUS AG
o Jean-Remy von Matt, founder Jung von Matt AG
o Amir Kassaei, CCO DDB Group Germany
o Sebastian Turner, Partner Scholz & Friends AG
o Dr. Abraham Glezermann, CEO Cardo Systems, Pittsburg, USA
o John Vincent, CEO EyeWonder
o Ulrich Kramer, CEO Pilot Group

Further information and registry at www.adc-bic.de
Entry fee: 950€ excluding tax
Location: Umspannwerk, Paul-Lincke-Ufer 20-21, Berlin-Kreuzberg

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ADC Brands and Ideas Congress