Getty Images : Young Lions in Cannes & Moodstream

The winners of the Young Lions in Cannes have been announced! The Netherlands championed at the 55th Cannes Lions International Advertising Festival. The Turkish came in second place, and the German team were awarded the bronze prize.

The teams were given 24 hours to realize a print campaign, using images from the Getty Images creative, editorial and archive collections. This year the brief was provided by Amnesty International and was given on 14 June. The creative talents were challenged to communicate the concept of every individual being capable of making a huge difference when it comes to fighting injustice in the world. The 19 judges, lead by Craig Davis, Chief Creative Officer Worldwide at JWT, evaluated the designs. Several pieces are exhibited at the Festival Palais.

MOODSTREAM by Getty Images What do all creatives have in common, regardless of whether they wish to create a print campaign or banner? They all start with an empty screen and try to bring their ideas to life. Getty Images have developed the so-called MOODSTREAM for these moments. A tool which is aimed to help the first step in the creative process using Getty Images’ pictures, videos and music. Moodstream uses pre-programmed functions to present certain contents available at gettyimages.de and also gives the user the option of changing them to suit a specific mood.

The resulting sequences can then be saved as a moodboard. Hence, Moodstream is a great tool to bring an empty screen to life – why not take a look at http://gettyimages.de/moodstream.