The STEFANEL shop in Munich was transformed into a fashion/art hybrid space on the 24th of May, much to the delight of all regulars, fashionistas, shoppers, creatives and trendsetters. STEFANEL joined forced with new online auction house ' Start Your Art' and hosted an opening night to present its new store concept. More events about the fashionable topic(s) of art & creativity will take place across the whole year.
In addition to the spring/summer collection, music and drinks, the online auction house 'Start your art' also presented a selection of works by their up and coming artists. About 30 photographs and paintings by young artists were in display on the night. Needless to say, the artists were all present during the event and happy to chat with guests.
Photographer Erdal Buldun presented pictures in which he re-interpreted Munich and its surroundings. Yih-Han Wu from Taiwan presented portraits, which have been influenced by the fine art school of the renaissance. Artist duo Jauss & Gauger from Munich contributed artworks made of textiles, while Eluminita Mihailicenco from Moldavia stood her ground with paintings.
‘Start Your Art’ was founded in 2010 by art historian Jenny Seul and has enjoyed a fair share of popularity and visitors on www.startyourart.de. The website is the first online auction house in Germany that is solely dedicated to the presentation, support and auction of works by young, upcoming artists. The new talent-pool, including 5-10 works (each) by certified students, graduates and self-made artists, all embedded into a new auction system full of visionary tools.
STEFANEL is an internationally active company in in the textile and fashion industry, listed at the Milan stock market since 1987. The company was founded in the 1970s, when Giuseppe Stefanel (present during the opening night!) merged with his father's Maglificio Piave company. The first STEFANEL shop opened in Siena in 1980. The first branch outside of Italy was opened in 1982 in Paris.
Through a series of acquisitions and international alliances, STEFANEL became a powerful industry group in its own right and expanded from its key knitwear production to include sportswear, jeans and pret-a-porter. By the end of 2010, Stefanel operates 506 fashion stores, including branches in Italy, Portugal, Spain, Switzerland, Sweden, German, Turkey and Korea.
'Fashion goes Art'
Theatiner Straße 35