GoSee presents the Madame 3-D Lounge at Soda in Munich - taking the glossy to a new dimension

Two of young media company Vision Media’s print titles With Madam and Jolie, will be released in the hot 3D format for the first time. Reason enough for an exclusive Tête-à-tête of the Munich fashion world.

Which is exactly why Madame extended an invitation to the 3D Lounge located in the hip magazine store Soda last Thursday, in order to celebrate the August issue on an appropriate scale.

The hosts, Christian Medweth, publisher, Gernot Körner, CEO and Katrin Riebartsch, editor in chief chose a spot-on location with “Soda – International Magazines and Books”.

Enjoying sparkling wine and Campari - one of the event’s sponsors – a jolly gathering of designers, entrepreneurs, publishers and editors took place: guests included Adrian Runhof and Johnny Talbot of designer duo Talbot Runhof, fashion guru Marcel Ostertag and entrepreneur Anette Roeckl.

The magazine issue has more than enough reasons to hold a toast or more: current trends in fashion and accessories, presented in dazzling 3D are spread across total of 40 pages, as photographed by the world’s top photographers. In order to experience the new dimension to its fullest, a spacy and old school pair of 3D glasses is provided with the magazine.

“To us, Vision is not just a name, but an agenda”, comments Gernot Körner, administering publisher at Vision Media.

Editor in chief Katrin Riebartsch appears to be equally fascinated: “The sheer verve with which the four top photographers approached the implementation of the 3D concept shows how much creative potential and illuminative force this topic possesses, especially when it comes to the field of glossy print. Moreover, the 3D effect is truly gobsmacking!”

Fashion house Anette Görtz supported the magazine’s pricey production with a generous sponsorship.

GoSee recommendation: Slap on the specs and dive into the fantastic world of fashion. You won’t be getting much closer to the Autumn/Winter collections until the days start to grow shorter again . . . !

GoSee prevents a preview and some snapshots of the event.