In keeping with its own name, the new DENIM LOUD fragrance by Hilfiger will launch at Berlin Ewerk on 14 October. And because Hilfiger is not just any brand, not just any band has been booked. The headliners will be the Ting Tings, who wrote their song ‘We're not the same’ exclusively for the new perfume's advertising campaign.
“I am incredibly excited to be launching Hilfiger's first Denim perfume LOUD in Berlin”, says Tommy Hilfiger.
In addition to this, the event will be packed with live acts, which gather elements from fashion, entertainment and rock 'n' roll. The support acts include electro-artist extraordinaire Peaches, Fanta4's DJ Michi Beck, as well as DJ Treasure Fingers, Fan Death, Rye Rye, DJ Ben Mono, DJ Headman and DJ COOP.
The celebrated scent is available for men and women and a TV spot featuring The Ting Tings, Daisy Lowe and Josh Beech will be aired alongside the promotional event. The small bottle's design elevates its strong connection with music.
Tickets are available from the Hilfiger Denim Store, Rosenthaler Str.39 in Berlin Mitte and at the box office.
The Hilfiger Event in Berlin will be followed by additional dates in Milan, Copenhagen, Madrid and Dublin in Autumn 2010.
Hilfiger Denim LOUD
14 October 2010
Doors open 21:30