Eight fashion schools, 800 established, upcoming designers and flagship stores as far as the eye can see: it is no secret that Berlin has developed into one of the leading hotspots when it comes to fashion, sporting young, individual talents with plenty of space to feed their creative energy. Even better that this trend was emphasised during this year’s fashion week: amongst others, through the letters M.A.R.C.J.A.C.O.B.S. and several newcomer awards.
None other than fashion god Jacobs was the patron for the fashion newcomer award ‘Designer for tomorrow by Peek & Cloppenburg Düsseldorf” and handed out one of the five sponsorship awards to the aspiring designers.
Once again, a young designer reeled in the award and the nice sum of 10.000 Euros for her stylish creations at the Ramazotti Runway Award 2011.
The fashion schools as well as the University for the Arts and its Fashion Department presented themselves at Fashion Week with fantastic shows and the usual density of talent.
The future of lingerie was very much the focus at the ‘Triumph Inspiration Award’, which featured 37 design talents presenting their exclusive lingerie creations to the expert fashion audience. The winner from Hungary, Boglárka Bódis, was obviously touched when her ‘Les Fleurs du Mal’ collection was presented by top model and face of the awards, Lily Cole.
‘Start your Fashion Business 2011’ during BFW was another milestone when it comes to the support of newcomer designers. The fashion competition was hosted by the Berlin state-level initiative ‘Project Zukunft’ and saw the three best fashion labels not only presenting their fashionable masterpieces to the jury but also their business plans and store concepts. In the end, designer duo Augustin Teboul was named the winner.
Naturally, VOGUE also provided an entry for the support of newcomer designer: the talents had the opportunity to use an exhibition space in a stylish salon at the Hotel de Rome for their designs.
It becomes apparent, that when it comes to supporting young fashion designers, the Berlin creative professionals really put their heads together for this year’s fashion week. After all, the future lies in the hands of this vanguard, which makes Berlin the playground that it is, growing and blooming by the day.
Long live the newcomers! Long live the designers of tomorrow!