The SCREENings 2010 Jury, as well as statements by Michael Maschke /Saatchi & Saatchi, Tina Krakow /McCann Erickson, Bianca Winter /Jung von Matt and Peter Lindbergh ....

“A photographer decides, which moment they capture. The viewer decides if they wish to linger in that moment. If both come together, then time stops for a tiny instant. Good photography cannot do any more or less. This magic has always fascinated me. From teenage days in a dark bathroom, developing/printing my own pictures (my pocket money was spent on Ilford film and paper), to this very day at the agency. To sum up: if life is a film, then photography is hitting the pause button.”
Michael-M.Maschke, Head of Creative Services, Saatchi & Saatchi, Germany

“I am an art buyer with all my heart and soul and the head of Art Buying at McCann, Germany. Many years ago, I completed an apprenticeship at McCann, I left after working as the Head of Art Buying for 10 years as I became a mother. Six years later, I am back in Art Buying, this time for JWT in Frankfurt, after which I returned to McCann. I have had the pleasure of working with many renowned and wonderful photographers, was on set at shoots with Albert Watson in Moscow, with Christian Schmidt in America, with Gerd Linnekogel in Cape Town, with Florian Geiss in Australia, as well as for productions in Frankfurt. I am extremely grateful for these great experiences and the insight of the photographers’ various production techniques. Even if the main focuses are shifting and online appears to be the new classic, the career of an art buyer is so varied and these new challenges prove extremely exciting.”
Tina Krakow, Head of Art Buying, McCann Erickson, Germany

“I am sticking with Henri Cartier Bresson: a good photograph is a photo, which you look at for longer than second.”
Bianca Winter, Art Buying, Jung von Matt, Hamburg

And previous SCREENings judge Peter Lindbergh: “I took a very personal approach to my selection. I am downright surprised by the high standard of the participants. You can be proud of the participants”.

And his colleague Michael Biedowicz on the award: “My selection is very subjective and unfair. I am sorry for all those that I didn’t give any points to. But who wants to belong to the group everyone feels the same about.”