The Show - by Micaela Sabatier :annual retrospective - fashion shows at the GDS in Düsseldorf, in-house collection presentation for MAC and STRENESSE

For the first time, THE SHOW by Micaela Sabatier was selected as the agency to carry out the entire organisation of the fashion shows at the GDS in Düsseldorf. Top model Luca Gadjus was the star guest on the opening day of the international shoe fair in September 2009. The team was responsible for the concept, booking, styling, music and choreography. As a special feature, they also produced digital look books for the collections on location.

The next trade fair for shoes and accessories will take place from 12 – 14 March 2010.

They organised a collection launch at the start of 2009 for the new MAC A/W 09/10 range with a video shoot. They were responsible for the entire organisation of the event including the location scouting, booking and stage technology, through to music, choreography, as well as make-up and hairstyling.

Last spring they organised an exclusive fashion show at a Milanese showroom. CEO Gerd Strehle presented the STRENESSE GABRIELE STREHLE A/W collection to a selected group of the Lufthansa-HON-Circle.

The 70 VIP guests had the unique opportunity of watching the STRENESSE creative team behind the scenes, peering over their shoulders to see how they work.