12.05.2011  •  Events NEWS


UPdate 11 Frankfurt - let love rule. A great thank you and comments from the visitors and exhibitors

We would like to thank all the creatives for coming to visit. Practically the entire art buying of Germany travelled to Frankfurt, Swiss and Austrian art buyers were also seen. Fashion clients, direct clients, even loyal fans flew in from Los Angeles and New York to visit the UPdate exhibitors. Many thanks.

Since it is always difficult to speak about oneself, we have collected several comments from exhibitors and visitors for you:

“I liked the UPdate as much as always. Great artwork and plenty of interesting conversations. And I would love to pack the SCREENings exhibition in my bag and take it with me to Hamburg.”
Ulrike Jürgens, Art Buying Scholz & Friends Hamburg

"A visit to the UPdate always proves to be an enrichment for us. Nice conversations in a great atmosphere, interesting agencies and impressive portfolios make the UPdate a permanent date in our company’s calendar. WE are already looking forward to being your guests again next year.”
Karolin Dietrich , Consultant Brand Marketing, s.Oliver

"It was great to be able to talk to all the interesting and nice people in person again, the ones we regularly speak to on the phone about projects, making new contacts and be inspired by outstanding photography and artistic work for future productions. The UPdate is a good platform for a lively exchange.”
Michelle Heinemann, Art Buying, McCann Erickson, Frankfurt

"I had fun at the UPdate! I met old acquaintances and chatted with them, but I also met new representatives. It was sadly a bit short, since I arrived and returned on the express train on the same day.”
Deborah Herzig, Art Buying Jung von Matt, Zurich

"We are family! It was very nice to be able to once again participate in the UPdate 2011 at Palais im Zoo. Both the get together with colleagues from the industry and the portfolio viewing are fixed dates in my calendar every year. This year it was once again very familiar and yet inspiring. I could return with a hand full of new impressions, photographers and looks all packed up in my spiritual luggage! I am now looking forward to feeding these highlights into my creative process. Taking part in the SCREENings Award / Jury also provided me with the opportunity to widen my horizon and I discovered a couple of rough diamonds along the way too. I am already looking forward to UPdate 2012 – the party goes on!”
Katrin Hein, Art Buying, NEVEREST, Munich, SCREENings Jury 2011

"I was very happy to be at the UPdate again this year. It always manages to evoke school trip excitement in me. The UPdate provides creatives who do not receive regular visits from representatives and photographers with a great overview of current trends. This year I was particularly taken by the sandwich and champagne flying service. A successful day with plenty of nice and interesting encounters and conversations. In short: I am looking forward to the next one!”
Bettina Tetens, Art Buying, Saatchi & Saatchi Düsseldorf

“The UPdate during the ADC in Frankfurt is turning into an institution. This year was no exception; it was all about discovering new talents and catching up with the established usuals in the photography industry. I found it surprising that not all art buyers and art directors use this opportunity to gain a complex overview of the industry in a relaxed atmosphere. And you feel like you are in the company of old friends at the same time. Many thanks to Frank and Cyrus and the team at the UPdate.”
Stefan Baggen, BaggenDesign GmbH, Cologne, ADC Design Jury Chairman

"We can look back on a great and effective creative weekend. The UPdate is and remains an ideal platform for us, a place to exchange ideas with representatives as well as catching up with old and new faces in the industry. The Presence Library was also a wonderful opportunity to screen refreshing portfolios by young photographers. Many thanks!”
Heike Forbrig, Head of Visual Communication/ LIGANOVA, Stuttgart
Julia Gelau, Communication Manager/Art Buying / LIGANOVA, Stuttgart

"I though it was great. I will definitely be there next time!”
Karina Bednorz, Photo Agent, Hamburg

"Man, it was so beautiful. We met great representatives, plenty of new faces and promising photographers in the Presence Library. There was also great organisational skill at work, with the GoSee shuttle that picked us up directly from the ADC. And there was champagne and canapés non-stop! How great. Thanks.”
Claudia Bußjäger, Art Buying, Berlin

"It was great! And you were fantastic. Always there and jolly just like your entire team – a true pleasure! I would also like to say a big thank you for the great preparation, organisation, graphics, space and the platform and the opportunities, which you created for us as exhibitors. The magazine is absolutely beautiful. The events programme was also very fun. It was a great opportunity for me to present my new agency and it was already worth going just for the conversations with the art buyers.”
Tobias Bosch, Photo Agent & Production Company, Cologne

"The fair was just as successful for us as ever. It was so nice to see familiar faces and to be able to find the time for a face to face conversation. We are already really looking forward to the next events and are curious to see where it will all go…”
Anja Wiroth, Anja Wiroth Media Agency, Berlin

We have attached several impressions from the Palais im Zoo as well as the after cooking event at the Saatchi & Saatchi Skylounge. Many thanks to Julia Kallmeyer, Sarah Profenius, Michael M. Maschke and Rolf Scheider!