Fashion • 1274 News

Fashion • 'You Can’t Touch This' - Matthias Schwörer, Brand Marketing Manager / Global Brand Marketing ESPRIT as a juror at the GoSeeAWARDS and the #ImPerfect ESPRIT Fall/Winter 2016 campaign on GoSee

23.08.2016 • We are happy to welcome Matthias Schwörer, Brand Marketing Manager from ESPRIT Global Brand Marketing, as a juror at our GoSeeAWARDS. For four years, he has been responsible for realizing the ESPRIT brand campaigns (EMEA & APAC) with a focus on digital/social Media and takes care of organization and media planning (traditional, digital & influencer). As a little taste of what’s to come this autumn, he presents the brand new #ImPerfect ESPRIT campaign on GoSee. And he looks forward to seeing inspiring submissions in the areas of FASHION at the GoSeeAWARDS.

Action-packed and very youthful is the vibe of the #ImPerfect autumn campaign which will be launched globally on 2 September, 2016. It was photographed in the studio in New York by Christian MacDonald, the former assistant of Steven Meisel. Ten models were casted who give the story their look and thus the necessary authenticity with their own #ImPerfect twist. The TV spot is accompanied by the beat of MC Hammer’s 'You Can not Touch This' to reflect the electrifying energy that is synonymous with the moods of the season....

// show complete news

 

Fashion • The modern Bohemian Vintage Story by KAPPAHL – 20-second spot filmed by Jimmy BACKIUS

22.08.2016 • 'She’s got the Look.' – and that thanks to the KAPPAHL Vintage Collection. Director Jimmy BACKIUS c/o CAMERALINK realized the commercial with the perfect Bohemian look. kappahl.com


// show complete news

 

Fashion • Elegance meets functionality - SACHA TASSILO HÖCHSTETTER photographs for TONI SAILER the new Winter 2016/17 collection in Bad Gastein

22.08.2016 • For the ski fashion of TONI SAILER, Austrian skiing hero (total of 170 victories, three gold medals at the Winter Olympics and seven World Champion titles), SACHA TASSILO HÖCHSTETTER photographed the 2016/17 Sportswear Collection. Outdoors in the Austrian spa and winter sports resort Bad Gastein and indoors at the local designer hotel Miramonte. The ski fashion for women and men who are looking for an exclusive aesthetic, protective functions and high-quality materials are available here: tonisailer.com

// show complete news

 

Fashion • Fast, beautiful and sexy. GoSeeAWARDS juror Julian Paul, Creative Director at Luxury E-Commerce MYTHERESA.COM, takes you behind the scenes and presents new artwork on GoSee

16.08.2016 • We are pleased to welcome Julian Paul, Creative Director of luxury e-commerce MYTHERESA.COM, as a juror at our GoSeeAWARDS. He leads the creative teams responsible for the look and feel of the brand in all markets. He chooses the creative content and realizes the campaigns together with them. Art, fashion and advertising are subjects that interest the creative and which he likes to combine. A total of 180 selected luxury designer collections are offered, which are sold online in 120 countries.

After studying art, Julian Paul began his career as an art director at Scholz & Friends in Berlin; he worked as project supervisor/casting director and was in the Fashion Management department of Peek & Cloppenburg in Dusseldorf. Back in Berlin, he worked as content lead at ZALANDO, where he was responsible for magazine, print advertising and digital stories... GoSee presents a selection of the latest productions from MYTHERESA.COM, and Julian gives us a little insight into what goes on behind the scenes...

How long have you worked at mytheresa.com and what exactly is your job?...

// show complete news

 

Fashion • Dress up warm: the Fall/Winter 2016/17 collection from sports brand KAPPA was photographed by Phillip GÄTZ c/o PAM - MIRJAM BÖHM

14.08.2016 • For the Fall/Winter collection of the Italian sports brand KAPPA, fashion & people photographer Phillip GÄTZ c/o PAM – MIRJAM BÖHM was on the job. Together with the agency GGH MullenLowe, several action and product motifs were created in North Hamburger City in Phillip's signature style. “On the production days in December, we not only had to deal with the cold temperatures but also with heavy rain. So hot tea was a real hit for the entire crew and the models.” Phillip Gätz tells GoSee.


// show complete news