Fashion • 576 News

STRADIVARIUS presents the A/W 2014 campaign – pictures by Bèla ADLER & Salvador FRESNEDA

Bèla ADLER and Salvador FRESNEDA captured the latest trends for the Autumn collection by label STRADIVARIUS. Grey shades, new black, ponchos and London’s boho were the themes for stylist Marianne Krauss and models Tess and Ymre. Sonia Pena applied the natural make-up and Victor Alvarez created casual hairstyles.

22.10.2014 // show complete news


You are what you love! And Marijke AERDEN lovingly shot the RIKA A/W 2014 collection

Marijke AERDEN shot the Autumn / Winter 2014 collection for trendy Dutch label RIKA – with a touch of vintage and a dollop of rock’n’roll. The founder of the label, Ulrika Lundgren, was on set as creative director in charge of the ‘You are what you love’ shoot. Styling by Jordy Huinder and hair & make-up by Magdalena ...

22.10.2014 // show complete news


Serge GUERAND shoots the latest SPORTALM winter campaign

Austrian fashion label SPORTALM juxtaposes international flair with local traditions. Serge GUERAND photographed their latest campaign and welcomes in a very beautiful winter season. The images feature in Sportalm Magazine, amongst ...

20.10.2014 // show complete news


Sporty FILA Autumn / Winter 2014/15 campaign from South Africa – photography Sebastian SCHMIDT

Photographer Sebastian SCHMIDT headed to sunny Cape Town in South Africa to carry out a shoot for traditional sportswear brand FILA. Marketing director Konrad Nowak led the Autumn/Winter 14/15 campaign shoot. Fila is one of the world’s biggest sportswear brands. The company was established in Italy in 1911 and is now being run from headquarters in South Korea since its 2011 takeover. The supervising agency was once again ...

19.10.2014 // show complete news


Oliver Gerbitz, Senior Marketing Manager at ESCADA, mini quest on GoSee and as a GoSeeAWARDS judge at UPDATE14 in Berlin

"Isn´t it wonderful to give women the good sense of expressing their personality through a glamorous style?" this is the mantra and daily motivation of Oliver Gerbitz, Senior Marketing Manager at luxury German fashion label ESCADA. In 2004 the Business Economics graduate launched his marketing career in Tourism.

"After heading the Marketing of a German travel agency network I immersed myself into the world of a musical production before exchanging beautiful travel destinations and monumental stage sets for glamorous fashion." Oliver explains, before adding :

"For ten years I am now working in all fields of global branding and marketing at Germany´s most prestigious women´s luxury fashion brand ESCADA." What better excuse to secure him as a GoSeeAwards judge? And introduce him on GoSee with a quick interview?

You have now been working for Escada for ten years and must have made quite a substantial mark on their direction? Yes – but there are of course a lot of people behind the brand’s visual image. However it is the conviction that ESCADA needs a modern, contemporary visual language celebrating the brand’s identity and tradition that is constantly developing further, that motivates me to make my contribution.

What is your role as Senior ...

16.10.2014 // show complete news


Karin Schrank, Head of Marketing at MARC CAIN, adds her aesthetic eye to the GoSeeAwards panel at UPDATE14 in Berlin

When a collection is presented amidst abstract ice interiors and yet it remains the centre of attention, the creatives have certainly been getting it right. The MARC CAIN Autumn/Winter 2014 images successfully embody the brand’s philosophy and sense of aesthetics, art, casualness and exclusivity. A perfect credo that will see Head of Marketing Karin Schrank enrich the GoSeeAwards panel at UPDATE14 in Berlin. The fashion brand describes itself as a love declaration to women, and we are delighted to combine this in the coming week with our love of photography.

Helmut Schlotterer founded MARC CAIN in 1973 and still heads the business today in his role as chairman of the board. The high quality clothing brand sources textiles from Italy and is exclusively produced in Europe, with its creative heart firmly rooted in its German hometown of Bodelshausen.

Since 2012 the brand has been showing at Berlin Fashion Week alongside other trend labels in the fashion metropolis. “Berlin, alongside Düsseldorf, has become the most important fashion event in Germany. By taking part we are acknowledging and supporting the increasing importance of Berlin Fashion Week”, says Karin Schrank.

On 24 October we will welcome her once more to Berlin and are looking forward to seeing who will win ...

15.10.2014 // show complete news


Donja PITSCH in shopping paradise for French fashion label JACQUELINE RIU

Donja PITSCH produced at Le Chateau du Prieuré Evecquemont castle for her client JAQUELINE RIU, also known as JR.

About JR. Passionnée par le prêt-à-porter et sensible à l´élégance, Jacqueline Riu créée sa première boutique en 1971. Notre ambition rendre nos clientes uniques dans la mise en valeur de leur féminité, dans l´expression de leur sensibilité et dans leur recherche de bien-être. Cette ambition s´appuie sur une vision: la femme est plus sensible au style et au bien-être qu´à la mode proprement dite et, forte de son expérience, elle s´invente sa propre séduction.

15.10.2014 // show complete news


Hair & Make-up • Unusual and experimental: ANNE SOFIE MADSEN’s collection. Hair & make-up by Sidsel Marie BØG

Sidsel Marie BØG was in charge of the make-up support on a shoot for fun fashion label ANNE SOFIE MADSEN’s latest images. Mikkel Russel was the photographer of choice.

About - Anne Sofie Madsen Born and raised in Denmark, Anne Sofie Madsen studied at the Royal Danish Academy of Fine Arts from where she graduated in 2009. Anne Sofie Madsen worked for acclaimed trend forecasters Peclers and trained under John Galliano for Dior in Paris, before moving to London to work for Alexander McQueen as Junior Designer. With an impressive resume, Anne Sofie Madsen debuted with her couture-inspired collection during London Fashion Week in ...

15.10.2014 // show complete news


GoSee Quest : Nicole Hardt, Art Director / Teamlead Image Department at ZALANDO, on shoots and visual power play. Plus her exclusive insider tips for Berlin and Paris .... and as a GoSeeAWARDS Judge at UPDATE14 in Berlin

We are delighted to have Nicole Hardt, Art Director / Teamlead Image Department at ZALANDO as a judge on this year’s GoSeeAWARDS. After graduating in fashion from Vivienne Westwood’s master class, which saw her commute between London and Berlin, she worked as an Art Director and Fashion Stylist first in Berlin, before moving to Prague in 2005. She spent seven years creating visual concepts for commercial and editorial clients and worked with top models such as Claudia Schiffer, Marie-Agnes Gilot and Hannelore Knuts. She also worked on the new look for TRANOI trade fair and magazine relaunch and she also works on PRET-A-PORTER magazine.

Nicole Hardt returned to Berlin in January 2013 and is currently working on the new visual concept for ZALANDO. The business, which went public this year is one of the most profitable German online shops and is active in France, Italy, the Netherlands, Switzerland, Austria, England, Spain, Belgium, Sweden, Denmark, Finland, Poland and Norway. The countless TV campaigns with the ZALANDO call have gained cult status and the number of elaborate photo production for the website, catalogues etc. is equally as high. We caught up with Nicole for a chat…

You spent many years in Paris working as an art director for magazines and brands and published, edited and launched your own magazine DONG. Since ...

08.10.2014 // show complete news


FW WOMEN 14 • WESC in exciting and mysterious road movie style - Marcus OHLSSON shoots the Autumn/Winter Womenswear 2014 with Linn Arvidsson

Marcus OHLSSON shot the WESC Autumn/Winter 2014/15 images in the style of a mysterious road movie. Womenswear designers Linie Natalia Altewai and Randa Saome took care of Linn Arvidsson’s styling themselves. The streetwear and skateboard label was founded in 2000 and was considered one of the fastest growing brands in Sweden. The brand name stands for 'WE are the Superlative ...

07.10.2014 // show complete news