MCM IS BACK ON TOUR • Rediscovered fashion darling MCM tours the streets of London
Germany luxury brand MCM celebrated the debut of their ‘MCM Brand Experience Route Master’ double decker in trompe l'oeil suitcase print in the signature cognac visetos pattern, with an exclusive party on the 10th of July.
The bus was opened at London’s iconic Wellington Arch, with the bus symbolising the brand’s own key aspects of travel, discovery and innovation.
In addition to the Autumn/Winter 2012 ‘Munich Wildlife’ collection, MCM used the interiors of the bus to present the new editions of the ‘First Lady Croco’, ‘Leo Shopper’ and the limited edition of the BIG ‘Back in the Game’ Union Jack backpack, which was specially designed for the UK’s Diamond Jubilee and Olympics celebrations.
In addition to this, the elegant lounge on wheels offers guests the chance to find out about the brand’s history and delve into the unforgettable world of MCM: fashion enthusiasts and their friends can still get on board the double decker until the 6th of August and enjoy a city tour of London.
Seats on the bus can be booked in advance on www.mcmworldwide.com/brandexperience (keyword ‘GoSee’ ;-) ! ). The MCM Brand Experience Route Master is part of the Modern Mobility Project world tour project, and celebrates ‘the evolution of transport in travel destinations around the world’. Impressive.