Soft Gallery is the name of a very special Danish label, founded by designer Tine Holt Møller and fashion photographer and designer Barbara Hvidt. Her first kids fashion collection hit stores in 2008 and was rounded off with a small but very exclusive women’s wear collection in 2009.
For A/W 2011/2012, they were inspired by a classic – The Ballets Russes.
"We feel strongly connected to the artistic and cross-disciplinary way of working. This is very much the essence of the Soft Gallery universe”, explains Barbara. Tender illustrations and soft jerseys are an omni-present part of her collections.
Soft Gallery can be found in Denmark, Sweden, Norway, France, Italy, Greece, Great Britain, USA, Japan, Korea, China and Iceland.