GoSee loves colour - the Bershka look book 'Youthful October' 2011 featuring Alena Blohm

"Youthful October" – is the title of Bershka's October look book. The label booked Sergi Josanda to capture the current collection's youthful and fresh character. Angel Cabezuelo provided the styling and the model was Alena Blohm. Beauty by De Maria.

Bershka was founded in 1998 as part of the Inditex group brand to cater to a younger market. Their young customers are both knowledgeable when it comes to new trends and much better informed – thanks to the Internet – and have the tendency to make outrageously autonomous choices.

Within two years, the Spanish brand managed to establish 100 branches and establishing their reputation as a brand. Today, after 13 years in business, the fashion chain operates about 750 retail stores in more than 45 countries.


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