Janvier & Burger : Enchanted Nature. The Aigner Spring/Summer 2011 campaign

Enchanted Nature. The design team at German luxury label Etienne Aigner have created a new vision of the uniqueness of our surroundings; an assortment of contrasts, which inspired their Spring/Summer 2011 collection.

Nature meets technology, matt surfaces are juxtaposed with shiny ones and tradition unites with innovation. The campaign is also marked by contrast and plays with natire and architecture, shadow and light.

The images were shot on a 25,000m2 estate near Marbella, an ideal location that embodies the Etienne Aigner brand identity: minimalist, luxury design as well as a black tiles pool surrounded by palm trees, aloe vera and cacti.

Markus Jans shot the campaign starring top model Caroline Winberg, famed for various campaigns, including Valentino, Versace, Oscar de la Renta, Escada and Armani, and male model Ferdi Sibbel.

The agency was Janvier&Burger Communiation GmbH with Nick Stasch & Lucia Sorianello. Sibylle Schön, CEO of Etienne Aigner AG, commissioned the piece.

The campaign was launched in December 2010 and will run until June 2011 on an international scale.