K Stiegemeyer : MUSTANG Blue Jeans shoot, GALA fashion spread and new entry VOGUE Fashion Editor LYNN Schmidt

Fergus PADEL photographed the MUSTANG Blue Jeans Spring/Summer 2011 collection. The image shoot was successfully realised under the art direction of Tobias Eichinger and Heye & Partner.

The Munich-based advertising agency’s concept was consequently and creatively based on the denim brand’s lifestyle, making it an ideal basis for a good production.

The shoot motifs present classic urban settings: places that were discovered by the protagonists and turned into their personal locations. Their loyal companion: their very own pair of stylish MUSTANG jeans. The motifs premiered at the Bread&Butter fashion trade fair in Berlin this month…

The team also comprised CD Arndt Rossnagel, corporate consultant Markus Goetze, strategic planer Carsten Schneider and consultant Christina Schinko.

LYNN Schmidt is the fashion editor of DEUTSCH VOGUE and can now also be booked as a stylist from Klaus Stiegemeyer Photographers. We have attached several extracts from her editorials.

Stylist CLAUDIA Scholtan teamed up with photographer Anna Rosa KRAU to work on a fashion shoot for GALA. The resulting looks range from gold to violet.