19.03.2012  •  Fashion NEWS


LundLund : from classic chic to decadent dandy - stylist Mattias Karlsson for MARC O'POLO SS 2012 and ACNE Mag # 13 Circus Maximus

Mattias KARLSSON is the stylist in charge of the MARC O' POLO's S/S 2012 collection campaign. The artist grew up in Byske, Northern Sweden, and having lived in Stockholm and London, currently resides in Paris. The fashion label is also synonymous with a distinctively Scandinavian style – clear, functional, modern.

Matthew Warren interviewed the stylist during a shoot for MARC O'POLO magazine, here is a small extract: What is your modus operandi on a shoot? ‘I always choose the pieces before the shoot, pick out all the ones I like best and get the model to wear them to see how they fit and look – I keep doing this until I am satisfied with the result. Then, I keep combining them to create new creations until I am even more satisfied. Sometimes, I keep changing small details during the shoot as well. It's a lot of fun and by the end of the shoot, I know the collection like the back of my hand.’

Do you have a favourite piece as far as this season is concerned? ‘There is a great blazer for men and a fab trench coat for women. And fantastic knitwear pieces. The trench coat is the perfect piece to team up with dresses and floral prints or even a menswear shirt. For the blazer, I think the men in question should decide the combination depending on their individual taste – you can wear it with Chinos or your favourite jeans – perfect look. Personally, I could not identify any wrong or right looks this season. You can play around with old and new looks, sporty or sophisticated, traditional or laid-back – it's all good as long as it looks good.”

How did you end up in the fashion industry? ‘I studied at an art university and never thought I would ever end up doing something along the lines of what I am doing. However, I always read magazines such as i-D and The Face and was interested in design and styling. After graduating, I assisted an English stylist in Stockholm and when she returned to London, I went with her. At some point, I turned independent, met a few people from Dazed & Confused and created my own style.’

He created a wilder and more reckless style for the new ACNE MAG cover as well as 'Circus Maximus' series. Julia HETTA c/o LUNDLUND photographed Thomas Sottong, Peter Bruder and Andrey Smidl. Belgian make-up artist and global CD of Chanel make-up, Peter Philip, ensured all the models looked their best.