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22.09.2009

 

NEW : Theo Wormland - Men's Fashion with initiative and motivation

Theo Wormland, one of Germany’s leading men’s fashion and denim retailers is NEW at GoSee. The Wormland business group boasts 15 outlets in 12 metropolis, securing its place amongst the giants of fashion retail.

Their WORMLAND menswear segment and THEO young fashion department provide the market with a wide variety of high quality brands.

This year’s Autumn/Winter 2009 campaign is all about motivation. The ‘Hands On’ approach was thought up by CD Dirk Koeberle with his art colleagues Cornelia Tibke and Michael Meise.

Ali Kepenek shot some images in London which fight back at the credit crunch, lethargy and inaction. Stylist Tobias Frericks and make-up artist Daniel Rull were just as hands on, on set as the concept demanded.

A magazine was published with ironic, provocative headlines, as well as clips, which will soon be released on DVD, and provide a behind the scenes view. GoSee presents a mini preview.

Theo Wormland founded the company in 1935, with the opening of the first store in Hanover. The businessman, who later turned art collector and investor, would have lived to be 100 in 2007. The Theo Wormland Foundation continues where Theo left off.


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THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009

THEO WORMLAND : campaign a/w 2009