Rich & Royal Spring / Summer 2012 - bold colour pops, eye-catching and fresh!

Sensuality, sexiness and a considerable portion of provocation – those were the fundamental ingredients for the Rich & Royal spring/summer 2012 campaign.

The campaign was produced by Munich-based photographer Andreas ORTNER c/o A3GENCY. The ideal location for the detailed pictures was found in a rather tucked away private castle in Stuttgart, located in collaboration with the Stuttgart agency Platzverweise.

So what can we expect this summer according to Rich & Royal? “It has to be loud, turn heads and fresh! Be it the London Brit Chic, the sights, stars and stripes of New York or Parisian lingerie couture – explosions of colour are a must this season.”

The company from Freiburg booked no less than five models for the shoot: Sydney Wolf – who worked for HUGO BOSS, Jil Sander and Codella (among others), Enric Puigross from Barcelona, Helena Tierbach, Manuela Binder and Hana Nitsche.

The campaign will be on display on the www.richandroyal.de website, the company fan page on Facebook, in magazines and publications and POS. The new campaign motifs have been in circulation since December.