SO POPULAR Autumn Winter 2011/12 look book styled by Kathi KAUDER c/o SHOTVIEW

GoSee presents the SO POPULAR A/W 2011/12 look book, styled by Kathi KAUDER c/o SHOTVIEW and photographed by Sabrina Theissen.

The philosophy behind the Berlin-based label (founded in 2008) is to create urban menswear, combined with traditional designs and slim silhouettes as well as edgy street wear elements.

SO POPULAR officially denounce the fast-moving pace of the modern fashion world. They are dedicated to creating modern classics built to last.

Designer Daniel Blechman is the label’s co-founder and creative director. Since May 2011, he has been the CEO of the SOPOPULAR GmbH & Co. KG company together with entrepreneur Lucas Meyer.

Sebastian Sauvé posed for the camera. The shoot took place at BIGSHRIMP Studio #3.


sopopular.net