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10.02.2011

 

The Couture Society frees us from the dictatorship of the masses - and makes our couture dreams come true, spot on GoSee

Ever been to a fashion show and then struggled to find that your just discovered new favourite item is nowhere to be found in the shops? Too many pieces are intended for the show or do not succeed in catering for the mass market and never make it into production.

The Couture Society seeks to save the extravagant pieces from their prison drawers from mid February and make them accessible. Founder Alexander Schimkat’s vision: “We want to liberate fashionable individualist from the taste tyranny of commerce.”

The Couture Society is an online platform, which emerged from Berlin’s creative core. The society makes it possible to directly acquire the designer pieces on a limited edition, exclusive basis. This way, the decision of what should be produced lies is up to the client and not the fashion industry.

This is how it works: the homepage will feature direct access to the designers’ collections, from where you can order your favourite pieces. If enough orders accumulate world wide, the clients make a down payment and the designer begins with the production of the pieces – exclusively for clients of the Couture Society.

And it isn’t just the fashionistas who benefit. The designers themselves finally have the opportunity to make their individual designs cross traditional borders of commercial markets.

GoSee is just as excited as the countless celebrities, editors, bloggers, designers, models and potential customers featured in the interviews, which were filmed during Berlin Fashion week.

Designers from Berlin, Paris, Copenhagen, Stockholm and New York are part of the launch phase. Finally, there is a silver lining behind the cloud that is the grey everyday life, beyond colourful GoSee screens. We cannot wait and have already registered on the website:


www.couture-society.com

The Couture Society

The Couture Society

The Couture Society

The Couture Society

The Couture Society

The Couture Society