The Virgins - the New Yorker rocker boys star in the Tommy Hilfiger Denim summer campaign

An insider’s secret last year, the “new in thing” today. New York’s THE VIRGINS took over the dance floors with their catchy "Private Affair" and "Rich Girls" singles. Their debut album met with international acclaim and charts positioning all over the world.

The incredibly fashionable boys surrounding androgynous stunner Donald Cumming have left fashion magazines and music fans screaming for more. They have recently celebrated the renewal of their Hilfiger Denim coop.

You can almost see THE VIRGINS progress from a hip insider tip to a mega seller. Their first single “Private Affairs” was a huge club hit, and THE VIRGINS have now also proved at several club showcases, that they are just as good in the flesh too. The aforementioned tune, having already shaken up NYC clubs, is now on heavy rotation throughout Europe. They are often compared to The Strokes, Talking Heads and Modern Lovers, and rightly so, they are just as good and iconic. The song unites sharp pop song writing, with casual 80s references and temptingly grooves through your ears and into your legs. 

Now for that all important question: are these strapping young lads really, truly virgins? Hm, the fact that the singer had already been captured on the Tribeca street scene as a young club kid by Ryan McGinley, and he in turn then accompanied the photographer on a prolonged photo tour through Mexico, does leave some careful questioning of the validity of the band name … Donald also happened to meet partner in Virgin crime Mr. Wade Oates in Mexico. Like we said – we won’t be asking.

The images were shot by Todd Cole c/o AFG Management in Brooklyn Bridge Park, on Water St. and New Dock St. in New York. The models are The Virgins – alias Donald Cumming, Nick Zarin-Ackerman and Wade Oates. The stylist was Mane Duplan c/o Frank Management, the hairstylist Eric Polito and the make-up artist Holli Smith.