Wormland : hit the Miami poolside with Brad Kroenig and Alexandra Richards for their 2011 image campaign

GoSee Member KORAY BIRAND photographed the new Spring/Summer 2011 image campaign for men’s fashion retail chain WORMLAND in keeping with their slogan ‘Identify Yourself’.

Supermodel and ex-Lagerfeld muse Brad Kroenig (Karl dedicated a critically acclaimed book and exhibition to him in Berlin), as well as Alexandra Richards, youngest daughter of Rolling Stones guitarist Keith Richards and ‘70s super model Patti Hansen, were the stars of the summery high-class campaign, shot on Miami Beach.

It also wasn’t Alexandra’s (*1986, England) first photo job – the New York-based beauty has already posed for the likes of Sante D'Orazio, Cater Smith, Annie Leibovitz, Craig McDean, Mario Testino, Bruce Webber, Patrick Demarchelier, Steven Meisel and Tony Kelly.

You will recognise her face from Vogue, UK edition Glamour, US edition Glamour and Italian edition Glamour, Vanity Fair and French edition Playboy.

Creative director Dirk Koeberle and art director Michael Meise headed the campaign creation.

Norbert Schaub and Tobias Frericks were in charge of styling and Cornelia Tibke managed the art buying.