Film • 2502 News

Advertising • GoSeeAWARDS juror Karin Steinbrecher, Creative department at PETER HAHN, on shoots and TV commercials, arranged imagery and the topic of sustainability

24.08.2016 • We are delighted that Karin Steinbrecher, Manager of the Creative department/Advertising department at PETER HAHN, is supporting us in the GoSeeAWARDS jury and that she is coming to Berlin for UPDATE16 . PETER HAHN sells to ten European countries taking an innovative multichannel approach. In addition to traditional mail-order sales and the online shop, PETER HAHN is represented in Germany and Switzerland with stationary retail outlets. The company offers a variety of over 250 brands such as Bogner, Brax, Escada, Fadenmeister Berlin, Joop, Strenesse, Lacoste, just to name a few. And with so many productions every year, the Creative department is always on the lookout for photographers and talent...

What exactly is your work in the Creative department like? How many photo and film productions do you realize every year? And how do you select photographers and the creative team?

We work with a small, but nice in-house unit, which is responsible for both creating concepts as well as for realizing them. That is, our graphics and the art buying teams at PETER HAHN develop the...

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Fashion • 'You Can’t Touch This' - Matthias Schwörer, Brand Marketing Manager / Global Brand Marketing ESPRIT as a juror at the GoSeeAWARDS and the #ImPerfect ESPRIT Fall/Winter 2016 campaign on GoSee

23.08.2016 • We are happy to welcome Matthias Schwörer, Brand Marketing Manager from ESPRIT Global Brand Marketing, as a juror at our GoSeeAWARDS. For four years, he has been responsible for realizing the ESPRIT brand campaigns (EMEA & APAC) with a focus on digital/social Media and takes care of organization and media planning (traditional, digital & influencer). As a little taste of what’s to come this autumn, he presents the brand new #ImPerfect ESPRIT campaign on GoSee. And he looks forward to seeing inspiring submissions in the areas of FASHION at the GoSeeAWARDS.

Action-packed and very youthful is the vibe of the #ImPerfect autumn campaign which will be launched globally on 2 September, 2016. It was photographed in the studio in New York by Christian MacDonald, the former assistant of Steven Meisel. Ten models were casted who give the story their look and thus the necessary authenticity with their own #ImPerfect twist. The TV spot is accompanied by the beat of MC Hammer’s 'You Can not Touch This' to reflect the electrifying energy that is synonymous with the moods of the season....

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Production • NIVEA HAIRMILK campaign – casting by SOLOMON I WINTER

23.08.2016 • The main model of the new NIVEA HAIRMILK campaign was casted by SOLOMON I WINTER.

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Advertising • 'Change the Game' - Jimmy BACKIUS films a BJÖRN BORG commercial

23.08.2016 • 'Ready. Set. Go.' In the new BJÖRN BORG commercial, it literally gets off to a quick start. The two top athletes zwei Spitzensportler contend in front of the camera of CAMERALINK Director Jimmy BACKIUS for BJÖRN BORG sports apparel. Björn Borg tells us about the collection: “Add a punch to your wardrobe with our sports apparel collection. Choose from jackets, shirts, pants, hoodies, and sweatshirts all designed to make you feel active and attractive.”

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Fashion • The modern Bohemian Vintage Story by KAPPAHL – 20-second spot filmed by Jimmy BACKIUS

22.08.2016 • 'She’s got the Look.' – and that thanks to the KAPPAHL Vintage Collection. Director Jimmy BACKIUS c/o CAMERALINK realized the commercial with the perfect Bohemian look.

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SERVICE PRODUCTION & LOCATIONS • THE SINGLETON 'Drop to Drop' commercial by Director Joe Connor for adam&eveDDB presents craftsmanship and the powerful nature of Scotland - service production & locations by LS Productions

17.08.2016 • For the Dufftown Destillery and its Scottish whisky, THE SINGLETON, Director Joe Connor took it to Scotland where he realized the 'Drop to Drop' commercial for adam&eveDDB. LS PRODUCTIONS was in charge of service production and provided the perfect locations. We present you the spot here on GoSee – and many more commercials can be seen directly at LS PRODUCTIONS.

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