Film • 2494 News

Fashion • 'You Can’t Touch This' - Matthias Schwörer, Brand Marketing Manager / Global Brand Marketing ESPRIT as a juror at the GoSeeAWARDS and the #ImPerfect ESPRIT Fall/Winter 2016 campaign on GoSee

23.08.2016 • We are happy to welcome Matthias Schwörer, Brand Marketing Manager from ESPRIT Global Brand Marketing, as a juror at our GoSeeAWARDS. For four years, he has been responsible for realizing the ESPRIT brand campaigns (EMEA & APAC) with a focus on digital/social Media and takes care of organization and media planning (traditional, digital & influencer). As a little taste of what’s to come this autumn, he presents the brand new #ImPerfect ESPRIT campaign on GoSee. And he looks forward to seeing inspiring submissions in the areas of FASHION at the GoSeeAWARDS.

Action-packed and very youthful is the vibe of the #ImPerfect autumn campaign which will be launched globally on 2 September, 2016. It was photographed in the studio in New York by Christian MacDonald, the former assistant of Steven Meisel. Ten models were casted who give the story their look and thus the necessary authenticity with their own #ImPerfect twist. The TV spot is accompanied by the beat of MC Hammer’s 'You Can not Touch This' to reflect the electrifying energy that is synonymous with the moods of the season....

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SERVICE PRODUCTION & LOCATIONS • THE SINGLETON 'Drop to Drop' commercial by Director Joe Connor for adam&eveDDB presents craftsmanship and the powerful nature of Scotland - service production & locations by LS Productions

17.08.2016 • For the Dufftown Destillery and its Scottish whisky, THE SINGLETON, Director Joe Connor took it to Scotland where he realized the 'Drop to Drop' commercial for adam&eveDDB. LS PRODUCTIONS was in charge of service production and provided the perfect locations. We present you the spot here on GoSee – and many more commercials can be seen directly at LS PRODUCTIONS.

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Advertising • GoSee QUEST : Dennis Werner – Creative Director & Visual Director, as a juror at the GoSeeAWARDS and in a conversation on emotional storytelling, visual ateliers and digital seduction

16.08.2016 • We are delighted to welcome Dennis Werner – Creative Director & Visual Director – as a member of our GoSeeAWARDS jury. For more than 20 years, he has realized creative concepts and campaigns for brands and clients in the luxury branch. From 1994 to 2000, he worked as an Art Director and Associate Creative Director for Select in New York. In 2001, he was the co-founder of the Select office in Berlin. His clients benefit from his keen nose for design and photos paired with his experience in marketing and conception as a freelance creative. 'To transform the principals of brand building and visual storytelling into the digital age' is Dennis Werner's slogan. He also shares his know-how with students as a lecturer at the BTK University of Design. We are pleased to present you the top creative in an interview on GoSee.

What is the difference between a Creative Director & Visual Director?

For me, there is a big difference. There are surely creative directors who also have a clear and penetrating visual signature, but it not necessarily always that way. You can also be a good CD...

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Production • 'Essential Looks' celebrate the passion all hairdressers have for hair, fashion and upcoming trends and realizes them skillfully in an exquisite and luxurious trend catalog, plus the Schwarzkopf brand OSiS image video on GoSee. Produced by ROBA IMAGES

13.08.2016 • For the Spring/Summer 2016 season, 'Essential Looks' created the Made to Create collection: with the sporty flair of URBAN SPORTS – and never has sportswear looked so good. Cool sneakers, sweat suits and airy lightweight fabrics. IGORA ColorWorx creates daring effects by means of intensive colors. Roba Images was in charge of casting (Nina Brobeil) and production (Silke Augustin). On board too were photographers Karine & Oliver c/o VISUALEYES, Tyler Johnston and Richard Ashforth as hairstylists plus Lesley Jennison and Julia Alvarez as colorists. Responsible for make-up was Gudrun Müller c/o BIGOUDI. Stylist Lucy Manning put together the outfits of the models. During the Essential Looks shoots, an image video was made for Schwarzkopf brand OSiS. More details are available directly from Roba Images.


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film prod • New at GoSee : A TRUE STORY, creative bureau, based in Berlin; 28Seconds with Shermine Shahrivar, the official INSTALOVE video for Max Yeah, the TELEKOM campaign... and meet them in person at UPDATE16BERLIN

10.08.2016 • What is new GoSee entry A TRUE STORY? A True Story is a creative bureau, founded by Director Philipp Wolff and Creative Director Sonja Wolff. What do they do? Everything they do is focused on the fields of fashion, beauty and lifestyle. There are three different workflows. One of which is the collaboration of Philipp and Sonja with big film productions to work on TV commercials. Sonja & Philipp work out visual treatments for each individual job, and afterward, Philipp directs the film.

Another part of their business is the in-house production of fashion films for online use. Philipp already has a background in this field as co-owner of Three Single Men, a fashion film production company. The three founders parted after a great run of 5 years to work on other projects as well, but still collaborate every chance they get.

The third part of A TRUE STORY is the conceptual development of photo campaigns and high-end layouts. Sonja Wolff has great expertise in this field since she has worked in agencies such as GREY and BBDO for 12 years and has developed campaigns for clients...

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Celebrity • 28seconds with... Shermine Shahrivar. A non-commercial project by A TRUE STORY. Spot and photos exclusively for you on GoSee

10.08.2016 • “28Seconds with... the idea behind 28 seconds was to create a platform which gives people insight into the character and mindset of others... almost instantaneously, almost like in a commercial,” A TRUE STORY on their concept and continues, tongue firmly in cheek: “We also wanted to make a nice photo spread to go with the short film.”

They present in their pilot beautiful Iranian Berlin-resident Shermine Shahrivar. A TRUE STORY tells GoSee: “Shermine was very professional, very sweet and just great to work with – and she delivered great poses on photo and film, and it was easy to capture perfectly relaxed moments of her all day long. We prepared an interview for her and asked her several questions which she had to answer quickly and right in front of the film camera.”

Responsible for the visual shoot concept was Sonja WOLFF c/o A TRUE STORY. Shermine was photographed by Christian Borth. The video, including the interview, was realized by Philipp WOLFF c/o A TRUE STORY.

Philipp WOLFF tells GoSee: “The first '28seconds with...' were photographed with a well-known model....

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Fashion • GoSeeAWARDS Juror Andrea Schubert, Head of Marketing windsor. in a conversation on the windsor. look, the campaigns, changing values, the windsor. art collection and that perfect moment in photography

10.08.2016 • We are very delighted that Andrea Schubert, Head of Marketing of the STRELLSON AG Division windsor., is supporting this year's GoSeeAWARDS as a juror and will be there when the winners are announced at UPDATE16 in Berlin. Through mid-August, photographers as well as stylists, fashion editors, illustrators... can submit their most inspiring work from the past year free of charge. Like the other jurors – all top creatives and decision makers from the areas of marketing and advertising and art producers and art buyers – Andrea Schubert looks forward to your exciting and innovative submissions. Here on GoSee, we introduce her to you in an interview, including the new windsor. campaign and brand message.

As Head of Marketing of the STRELLSON AG Division windsor., you supervise the areas of marketing, PR and trade marketing. What are your main topics? Controlling the brand together with the management board and the Design department – that is, positioning, public image etc. All in all, everything is bundled in my position and comes together on my desk.

The windsor. campaigns...

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Shop • A TRUE STORY films the official video for the song 'Instalove' by Max Yeah in Barcelona

10.08.2016 • 'Instalove – Max Yeah' is a German artist and music producer. When A TRUE STORY heard the song for the first time, we knew we were interested in making a video for it.

Philipp WOLFF c/o A TRUE STORY tells GoSee: “The topic and the lyrics really made it interesting. Because it’s a pop song that tells a dramatic truth. I really love this combination. Instead of collaborating with a music label, we decided to just do it by ourselves to keep full creative control. So, we had the idea of portraying a group of young female Instagramers. We asked our friends at Intermate to help us out, and they connected us with Anouschka Marlene, Valentina Belleza and Sandra Lambeck: three beautiful girls with a strong profile on Instagram.

Long story short: We flew to Barcelona with them and went through the city for 24 hours. We hardly gave them any directions because we wanted it to be as real as possible. It was pretty much rebel without a crew. I did the camera work myself with my assistant Norman by my side. That’s it. As soon as we had the final product, we showed it to the girls. They...

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Advertising • TELEKOM... reunites THREE SINGLE MEN for a film project - directed by Philipp WOLFF c/o A TRUE STORY

10.08.2016 • For the TELEKOM PROJECT presented on GoSee, the THREE SINGLE MEN came together just months after they split up in friendship. Uli Ulbrich, former Three Single Mens Producer, is now Executive Producer at Tempomedia in Berlin. He received an inquiry for a new TELEKOM TV campaign. When he read the script, which was developed by DDB Hamburg, he immediately called up his friend and former partner Philipp WOLFF c/o A TRUE STORY to see if he was interested in directing the commercial and for the official pitch.

Philipp liked the script right off the bat. So Sonja c/o A TRUE STORY and Philipp began working on an exposé of what the film should look like. Their exposé was well received by both the agency and client, so nothing kept them from being reunited. To round it all out, Philipp and Uli made sure that friend and former Three Single Men partner Daniel Kundrat was on board for editing. So after four weeks of preparation, two days of shooting in Berlin and quite a bit of work on post production and illustrations, the project was finally finished.

Philipp just directed two other...

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